Social Media Marketing
If Trad Digital Agencies Did Engagement/PR/Social (Who Moved My Cheese/Fees?)
Dear Mr/Ms Brand Manager, if the agency who builds your web properties is also responsible for engagement / PR / etc, then would they be building things differently? We think so…
Love Content? Set it Free! (It’s No Longer Yours Anyway)
I’ve been revisiting an old chestnut with a bunch of clients lately: why, where and when should we be free with our content? The answer to ‘when?’ is ‘as often as possible.’ The answer to ‘where?’ is (usually) everywhere; and the answer to ‘why?’ is neatly summed up in this PPT from Mike Ellis of Eduserve…
How Plain Lazy Uses Social Media to Build Customer Relationships
Nice little write up here from Marketing Donut on how our client Plain Lazy is using Social Media favourites like YouTube, Flickr and Facebook to do some neat acquisition and retention work…
Social Media Planning: Informed Creativity vs Complicators vs Twankernomics
I’ve had a bunch of interesting responses from colleagues, clients and others to my recent post on Social Media and Creativity (Social Media Consulting vs Viral Advertising). Whilst some folks were offended, thankfully most of our clients seemed to like the idea that all this glitzy Social stuff should be based on some rational thinking.
What’s the (Google) Buzz? Tell me What’s Happening
This week Google announced their contribution to the growing world of Social Networking with the launch of Google Buzz. After the disappointment of Google Wave, we were eager to see whether it was going to revolutionise our lives.
Social Media Consulting vs Viral Advertising: Can All ‘Creatives’ Please Go Back to the 80s
Social Media consulting is not an opportunity to go wild with creative-led, viral-inspired, 60-second advertising. A virus is an illness – much like a Social Media plan without a stack of analytics to back it up and a deep understanding of how Social tools actually work and why people use them.
The @BBC Twitter Conundrum
Like many large corporations, the BBC has numerous different Twitter profiles representing its many departments and programmes around the world, but what should be done with the so far silent @BBC Twitter profile? Here are a few ideas.
Online PR/What Bloggers Really Want
I love this blog post. Every trad PR person who wants to understand how to do better work with blogs should read it. In a nut, THINK LIKE A BLOGGER and you will succeed…
Google Sentiment Analysis: For Breakfast
Computer-judged sentiment analysis is about as reliable as a Met Office weather forecast. A Met Office weather forecast barked-out by a stolen Jack Russell in the absence of anyone else who knows better. And the dog has had catnip.
The Best of the Best: Round-up 2009
2009 was big for C&M: not only did we learn a lot, we also shared a lot of what we learned via this blog. With this in mind, we thought it would be good to start 2010 with a roundup of the best posts of last year…
Proudly Sponsoring the Plain Lazy #RickshawRun – and the Indian Street Child World Cup Squad
On January 1st, clothing brand Plain Lazy (our slackest client) will set forth on a 150cc rickshaw in a bid to raise enough cash to send an Indian XI to the Street Child World Cup. And we’re very proud to be sponsoring them.
Social Media Lessons of 2009 – We Need Re-Wiring…
This end of decade post isn’t fueled by a crystal ball. Instead, I thought it’d be more valuable to reflect on what we learned last year. In a nut, Social Media has showed all us Marketeers that most of we do needs a spot of re-wiring…
The Year that Was: 12 Months in the Life of an Online PR and Social Media Agency
It’s been a fun-packed year here at C&M and with only a few working days left in 2009, I decided to take a look back at some of the highlights of the past 12 months.
Social Media Campaign: Continental Winter Tyre Safety & Road Value of 20p Coins
For the frosty season, last week saw our re-launch of Continental’s Tyres for Life site – including a bunch of neat Social Media widgets and some top new winter tyre safety tips from Continental and BTCC racer Fiona Leggate…
Five Free Facebook Tools to Enhance Your Social Media Campaign
With Facebook becoming increasingly useful for businesses, we thought it was about time we did a roundup of Facebook tools and how they can help you get more out of your professional Social Media activities.
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
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If Trad Digital Agencies Did Engagement/PR/Social (Who Moved My Cheese/Fees?)
Dear Mr/Ms Brand Manager, if the agency who builds your web properties is also responsible for engagement / PR / etc, then would they be building things differently? We think so…
The Google Round-up Rodeo
Every morning, my first thought on waking is, invariably, ‘What have Google been doing while I was asleep?’ I rub my bleary eyes, stretch, and let out a moan so wretched and foul that nuns across the world shudder as one, cross themselves and invoke the Holy Father. Why do I get so upset? Because no one has compiled a short blog post rounding up minor changes that Google have made to their search engine.
