SEO
Your Social Media Event Communication Kit Bag
We like to extend the value of bog standard marketing events to Social Media and the wider world. Here’s our best practise ‘Kit Bag’ for doing it. Have a browse, use it, and tell us what you think.
Google Advanced Search: A Comprehensive List of Google Search Operators
I tried to find a comprehensive list of Google Search Operators and found only an upsetting informational abyss. I was a mess. I was anxious. I cried for the first time in years. But I pulled myself together long enough to compose my own. That’s fighting spirit.
Blog Planning: Using Content Trending and Social Analytics to Overcome Writer’s Block
Finding sufficient inspiration to fuel a daily, weekly or even monthly blog post can prove a struggle – and choosing a subject that will also attract traffic is an even tougher call. Here are some simple tips for planning a content schedule that will take the headache out of blogging.
The Search for Mythical Social Influence (or the Snipe Inside Your Head)
Chasing ‘influencers’ is (as Buzzmachine says) like hunting snipe – elusive and abstract to say the least. Identifying audience behaviours and creating a program around content trends is, by contrast, a rather exact science. Our most effective analytics tools help us to identify language, not people..
Google is Like a Box of Chocolates…
Another Google Round-up from the C&M undercover investigation department (i.e. our RSS readers) on the latest happenings and service updates from the boffins at Mountain View…
Gawker and Branded Traffic: Whose Audience is it Anyway…??
Alongside new metrics for audience engagement, I see a situation where publishers to give up some of their display-ad-cash-cows in order to work harder with brands on co-created content… because a brand’s Interweb destinations are everywhere – and they’re owned by lots of different folks…. the brand, the publisher, Facebook, me (the blogger), wotnot…
Executive Offices Group: A Social Media Agency and Social SEO Case Study
Six months ago we began working with Executive Offices Group – a Morgan Stanley Real Estate company. Our brief was to help spruce up their organic traffic acquisition efforts: to generate more worthy traffic and to get more clients to sign on the line…
If Trad Digital Agencies Did Engagement/PR/Social (Who Moved My Cheese/Fees?)
Dear Mr/Ms Brand Manager, if the agency who builds your web properties is also responsible for engagement / PR / etc, then would they be building things differently? We think so…
Love Content? Set it Free! (It’s No Longer Yours Anyway)
I’ve been revisiting an old chestnut with a bunch of clients lately: why, where and when should we be free with our content? The answer to ‘when?’ is ‘as often as possible.’ The answer to ‘where?’ is (usually) everywhere; and the answer to ‘why?’ is neatly summed up in this PPT from Mike Ellis of Eduserve…
Rich Snippets: Who is He?
Last year Google introduced Rich Snippets to their search results (we even blogged about it here). Originally, there were options to enhance results with reviews and information about people. They have since added support for videos and most recently, events. Why? And who is the mysterious man ‘Rich Snippets’
Google Sentiment Analysis: For Breakfast
Computer-judged sentiment analysis is about as reliable as a Met Office weather forecast. A Met Office weather forecast barked-out by a stolen Jack Russell in the absence of anyone else who knows better. And the dog has had catnip.
The Best of the Best: Round-up 2009
2009 was big for C&M: not only did we learn a lot, we also shared a lot of what we learned via this blog. With this in mind, we thought it would be good to start 2010 with a roundup of the best posts of last year…
Social Media Lessons of 2009 – We Need Re-Wiring…
This end of decade post isn’t fueled by a crystal ball. Instead, I thought it’d be more valuable to reflect on what we learned last year. In a nut, Social Media has showed all us Marketeers that most of we do needs a spot of re-wiring…
The Year that Was: 12 Months in the Life of an Online PR and Social Media Agency
It’s been a fun-packed year here at C&M and with only a few working days left in 2009, I decided to take a look back at some of the highlights of the past 12 months.
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
Online PR & Social Media Blog CATEGORIES
- Blogging
- Branding
- Content Optimisation
- Keywords
- Online PR Agency
- SEO
- Social Media Agency
- Social Media Content
- Social Media Marketing
- Social SEO
Online PR & Social Media Blog /// MORE
Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
