Online PR Agency
Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
Your Social Media Event Communication Kit Bag
We like to extend the value of bog standard marketing events to Social Media and the wider world. Here’s our best practise ‘Kit Bag’ for doing it. Have a browse, use it, and tell us what you think.
Three Important Twitter Conventions and How They Are Used
We often get asked about the numerous Twitter “conventions”, what they mean, how they are used, and when’s appropriate to use them. As such, I thought I’d put together a handy guide on these conventions, which may seem second nature to regular Tweeters, but Double Dutch to the uninitiated.
Truth and Aggregation: Anand Giridharadas
Here’s a lovely presentation from New York Times (and Herald Tribune) columnist, Anand Giridharadas (from a recent talk at the X-Media Lab Conference at the Sydney Opera House)… He’s brilliant. Tune in.
4K Videos, Grants, Mobile Improvements, Screening for Ads and Susan Boyle (Again): A YouTube News Roundup
As the world’s favourite Online video sharing site, YouTube is under constant pressure to keep up with the ever more ambitious demands and needs of its users. Here are some of the latest updates from YouTube.
Whatever Happened to the Likely Lads? A Social Network Post Mortem
In true CSI fashion (except without the big names, Hollywood budget and aviator sunglasses), we try and get to the bottom of the reasons for the massive decline in three former giants of Social Networking.
Times Online: Content Paywall Payoff?
Shock and awe. The Times and other News Corp titles have gone all Paywall. Cue mass navel gaze… But these content tactics provide some great web marketing lessons for all brands…
Successful Customer Service on Social Media: A Practical Guide
As well as sounding off about how brands should be letting the customer take control in the Social Media customer service relationship, we decided to give some helpful, practical tips as well.
Social Customer Service puts the Customer Back in Control
The telephone helpline is on the way out. You need to be social with your customer service, to engage directly with your customers, giving them what they need when they need it, or risk getting left behind.
Social Media Consulting in an Age of Austerity
In an age of austerity – when budgets are being cut, mixed around and passed on to others – some styles of Social Media consulting are looking increasingly antiquated.
A Social Media World Cup INFOGRAPHIC: Lessons in Team Tactics and Squad Selection
Acme Corp’s bold squad selection for it’s first ever World Cup Social Media campaign looks well set. Leading scorer Vimeo – with 11 goals in qualification – has a slight hamstring problem, but boss Sven Goran Eriksson is in no doubt about where success lies….
A Social Media Integration Roundup
Social Media integration is happening all over at the moment. Here’s a round-up of developing Social Media coalitions to give you a glimpse of future treats.
The All New & Improved C&M HQ
It’s been an unusually busy time for us here at C&M over the last couple of weeks. As some of you may already know, we moved into brand spanking new (well, new for us) HQ last Friday…
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
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Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
















