Your Social Media Event Communication Kit Bag
We like to extend the value of bog standard marketing events to Social Media and the wider world. Here’s our best practise ‘Kit Bag’ for doing it. Have a browse, use it, and tell us what you think.
Whatever Happened to the Likely Lads? A Social Network Post Mortem
In true CSI fashion (except without the big names, Hollywood budget and aviator sunglasses), we try and get to the bottom of the reasons for the massive decline in three former giants of Social Networking.
Successful Customer Service on Social Media: A Practical Guide
As well as sounding off about how brands should be letting the customer take control in the Social Media customer service relationship, we decided to give some helpful, practical tips as well.
Social Customer Service puts the Customer Back in Control
The telephone helpline is on the way out. You need to be social with your customer service, to engage directly with your customers, giving them what they need when they need it, or risk getting left behind.
A Social Media Integration Roundup
Social Media integration is happening all over at the moment. Here’s a round-up of developing Social Media coalitions to give you a glimpse of future treats.
Smartphones, Apps and Going Social
Eye-catching statistics reveal that 54% of all smartphone owners used Social Media apps in May 2010. But what does all this mean?
‘Zero’ Mass Appeal: How Facebook Won
Our three previous Facebook blog posts all focused mainly on the new Open Graph changes currently being implemented, but another recent announcement could potentially have an even bigger impact…
Facebook Marketing Strategy vs Traditional SEO Techniques
The digital marketing industry has been histrionically debating Facebook‘s recent ‘challenge’ to Google’s search dominance through the introduction of its new ‘Open Graph’.
Facebook, Your Data and Privacy
Facebook: it tends to split people down the middle (ouch), especially when it comes to discussing the privacy aspects of the most popular social network in the world. Despite howls of indignation from some parts of the internet, its new Open Graph functionality will have some interesting and even positive implications for the way the web operates.
I Like All Your Faces: a Crash Course in Facebook ‘Likes’ and ‘Graphs’
Last week Facebook announced a bunch of important new widgety bits and pieces at its F8 developer conference. This week, the Social web has been awash with shock and awe reaction. Here’s a digest for you….
The Search for Mythical Social Influence (or the Snipe Inside Your Head)
Chasing ‘influencers’ is (as Buzzmachine says) like hunting snipe – elusive and abstract to say the least. Identifying audience behaviours and creating a program around content trends is, by contrast, a rather exact science. Our most effective analytics tools help us to identify language, not people..
Gawker and Branded Traffic: Whose Audience is it Anyway…??
Alongside new metrics for audience engagement, I see a situation where publishers to give up some of their display-ad-cash-cows in order to work harder with brands on co-created content… because a brand’s Interweb destinations are everywhere – and they’re owned by lots of different folks…. the brand, the publisher, Facebook, me (the blogger), wotnot…
LinkedIn Marketing & Social Media Business Strategy
Contrary to what you might think, LinkedIn isn’t just a place for hosting your CV or looking for a job online. Since its launch in 2003, the site has expanded considerably with a raft of new features such as polls, sponsored advertising and a Facebook-esque applications platform for third-party website integration
Best Mobile Apps for Business
Every day we’re reading about new mobile apps and how they can supposedly transform your life, but can they also transform your brand?
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
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Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
