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Your Social Media Event Communication Kit Bag
We like to extend the value of bog standard marketing events to Social Media and the wider world. Here’s our best practise ‘Kit Bag’ for doing it. Have a browse, use it, and tell us what you think.
Truth and Aggregation: Anand Giridharadas
Here’s a lovely presentation from New York Times (and Herald Tribune) columnist, Anand Giridharadas (from a recent talk at the X-Media Lab Conference at the Sydney Opera House)… He’s brilliant. Tune in.
Times Online: Content Paywall Payoff?
Shock and awe. The Times and other News Corp titles have gone all Paywall. Cue mass navel gaze… But these content tactics provide some great web marketing lessons for all brands…
Gawker and Branded Traffic: Whose Audience is it Anyway…??
Alongside new metrics for audience engagement, I see a situation where publishers to give up some of their display-ad-cash-cows in order to work harder with brands on co-created content… because a brand’s Interweb destinations are everywhere – and they’re owned by lots of different folks…. the brand, the publisher, Facebook, me (the blogger), wotnot…
If Trad Digital Agencies Did Engagement/PR/Social (Who Moved My Cheese/Fees?)
Dear Mr/Ms Brand Manager, if the agency who builds your web properties is also responsible for engagement / PR / etc, then would they be building things differently? We think so…
Love Content? Set it Free! (It’s No Longer Yours Anyway)
I’ve been revisiting an old chestnut with a bunch of clients lately: why, where and when should we be free with our content? The answer to ‘when?’ is ‘as often as possible.’ The answer to ‘where?’ is (usually) everywhere; and the answer to ‘why?’ is neatly summed up in this PPT from Mike Ellis of Eduserve…
Social Media Planning: Informed Creativity vs Complicators vs Twankernomics
I’ve had a bunch of interesting responses from colleagues, clients and others to my recent post on Social Media and Creativity (Social Media Consulting vs Viral Advertising). Whilst some folks were offended, thankfully most of our clients seemed to like the idea that all this glitzy Social stuff should be based on some rational thinking.
Social Media Consulting vs Viral Advertising: Can All ‘Creatives’ Please Go Back to the 80s
Social Media consulting is not an opportunity to go wild with creative-led, viral-inspired, 60-second advertising. A virus is an illness – much like a Social Media plan without a stack of analytics to back it up and a deep understanding of how Social tools actually work and why people use them.
Social Media Lessons of 2009 – We Need Re-Wiring…
This end of decade post isn’t fueled by a crystal ball. Instead, I thought it’d be more valuable to reflect on what we learned last year. In a nut, Social Media has showed all us Marketeers that most of we do needs a spot of re-wiring…
Google Research Notes: SERP Refinements and What They Mean To You
Here at C&M, we like to stay abreast of what those clever peeps at Google are up to, and recently they’ve been making some slight changes to their search engine. Here’s our round up… A quick overview of the changes afoot, and what they might mean to you…
PR, Social Media and Content: Talk Different. Got It?
We don’t have to build new things in PR, Social Media and Marketing if we don’t want to, we just need to use the ones that exist already and use them to talk different. Not a rocket science thought. It’s all about content, not Content. Got it?
Social SEO (Search Engine Optimisation) Through Clever Content Creation
Creating optimised ‘Social’ content to rank for key terms isn’t a new idea but the search results are becoming more eclectic …So I’d like to run through which content types regularly appear in the SERPs and how to use this content to clamber through the sweaty throng of competing pages…
Social Media ROI: the Return of Identity and the Hackett Story
Here’s another spin on the great Social Media ROI debate….Stop pretending to infuse leaders with someone else’s personality. Stop trying to distill fleeting thoughts into ghosted Think Pieces. Stop gambling on barnstorming creative virals and microsites. Stop wasting money…
Social SEO Smackdown: BING VS GOOGLE and Other Inter-Species Combat
At least two essential global inter-species combat tournaments are taking place. On the one hand, Microsoft has declared war on Google with its new(ish) search engine, Bing. On the other, a Fox is locked in an epic battle against three Azure Winged Magpies and a Chaffinch. Bite those ears off!
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
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Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
