Papers
We like to think deeply about stuff, do it, and then write it down (or tape it) so that you can also do wonderful things with Social Media, Content Optimisation, Online PR, SEO and the like.
Here’s our library of best practices. Use it freely and tell us what you make of it.
Online PR Campaign Planning: The C&M Fab Five Rough Guide
Our Rough Guide to planning Online PR campaigns. We have 5 fab rules for You. We know that any firm with an ounce of ambition and a browser can make an impact via Online PR with this stuff…
Content Optimisation & Online PR Agency Tools (What’s in Your Handbag?)
I thought I’d share a few of our Content Optimisation & Online PR agency tools with you. These are the widgets we use day in, day out to help our clients do wonderful things in web content marketing…
An Accessible Guide to Building Accessible Web Sites
An accessible web site will improve your bottom line. But sadly accessibility is seen as a technocratic subject that’s owned by geeks who speak in alien tongues. This paper puts things right. It gives you a wealth of commercial reasons to be accessible and shows you how it should be done.
A Practical Guide to Google & SEO in 30 Mins
Let’s face it, effective search engine optimisation (SEO) is everything. Just about every purchase involves a Google search at some point, oftentimes at the very beginning. So it’s important to know what SEO is and how to do it properly.
How to PPC in B2B: Five Rules for Lead Generation
Pay per Click (PPC) is manna for marketers who operate in hotly contested B2C markets like online gaming. But what about the rest of us? If you’re struggling to use PPC effectively in a B2B environment, then we have some answers…
Usability & Content Optimization: Enhancing Conversions
Usability and design and content optimization is critical to improve the conversion rates of any web site. By taking a handful of pages from agenda-setting B2C e-commerce sites, this paper shows you how to do it effectively by building it in at source.
The Casablanca Project: 4 Steps to a Great Web Site Build
At C&M, we call the web build the ‘Casablanca Project.’ Why? Well, whoever you are, it’s an activity you’ve lived through before. Like the film, it’s a repeat performance. But when we get to the end the same thing happens every time – heartbreak. Here’s how to rewrite the script…
Online PR 101: What It Is & How to Do It
Your audience is very specific and your stories are niche appeal. Your objective is to raise awareness and drive traffic. Take our advice – cut out the middle man and get your message to your audience in a more cost effective way.
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
Online PR & Social Media Blog /// MORE
Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
