Papers
We like to think deeply about stuff, do it, and then write it down (or tape it) so that you can also do wonderful things with Social Media, Content Optimisation, Online PR, SEO and the like.
Here’s our library of best practices. Use it freely and tell us what you make of it.
Your Social Media Content Schedule
Sometimes the volume of updates on your Social Media platforms can be overwhelming. You may well be looking at Twitter, Facebook, YouTube and your blog each day with a rising sense of panic, thinking “how on earth am I going to update all of these?”
Google Research Notes: SERP Refinements and What They Mean To You
Here at C&M, we like to stay abreast of what those clever peeps at Google are up to, and recently they’ve been making some slight changes to their search engine. Here’s our round up… A quick overview of the changes afoot, and what they might mean to you…
Tweet Here, Tweet Now: How to Get the Most out of Live Tweeting Your Event
More and more people are switching on to Twitter as a means to keep up and interact with important events and fun happenings in real time. Here’s how to enhance your event and create a buzz through live-tweeting.
Social SEO (Search Engine Optimisation) Through Clever Content Creation
Creating optimised ‘Social’ content to rank for key terms isn’t a new idea but the search results are becoming more eclectic …So I’d like to run through which content types regularly appear in the SERPs and how to use this content to clamber through the sweaty throng of competing pages…
Beginner’s Social Media Guide – Free, Easy and Good to Go…
How to Win Friends and Influence People With Twitter, Flickr, YouTube and the Blogosphere. Here’s our simple (downloadable) four step plan for doing effective, results-driven Social Media and Online PR work… Tell us what you think!
More Free Social Media, Content Optimisation and Online PR Agency Papers from C&M
Free is good, right? Useful is even better. Here’s a roundup of some of our recent white papers, think pieces and case studies …all in a highly desirable, super sharable, PDF format….
A Beginner’s Guide to Social Media Campaign Execution
A ‘101’ view on how to research and implement a basic Online PR / Social Media campaign, with practical advice on using Twitter, Flickr, YouTube and the Blogsphere for successfully seeding campaign ideas.
The Five Step ‘Shut Up, Listen and Spin’ Guide to Online PR and Social Media Agency Work
Confused about all this Social Media Agency witchcraft? Well, help is at hand. Taking the pretentious out of PR, this paper demystifies all this hip digital marketing stuff and show you how we execute a basic Online PR campaign – in under 10 pages!
Party Harder: C&M’s Five Basic Social Theories of Online PR
In order to engage with your audiences online, you need to shape your words, messages and tactics around their agendas, not yours. In other words, your Online PR efforts need to be a whole lot more social than they have been up until now. Here’s how to do it properly…
QuickStart Guide to Content Optimization: Better SEO Content Writing
Our new best practice paper doesn’t beat about the bush. Nope. It’s our QuickStart guide to Content Optimization & how to radically improve your PageRank by doing better SEO content writing.
Online PR Campaign Planning: The C&M Fab Five Rough Guide
Our Rough Guide to planning Online PR campaigns. We have 5 fab rules for You. We know that any firm with an ounce of ambition and a browser can make an impact via Online PR with this stuff…
Content Optimisation & Online PR Agency Tools (What’s in Your Handbag?)
I thought I’d share a few of our Content Optimisation & Online PR agency tools with you. These are the widgets we use day in, day out to help our clients do wonderful things in web content marketing…
An Accessible Guide to Building Accessible Web Sites
An accessible web site will improve your bottom line. But sadly accessibility is seen as a technocratic subject that’s owned by geeks who speak in alien tongues. This paper puts things right. It gives you a wealth of commercial reasons to be accessible and shows you how it should be done.
A Practical Guide to Google & SEO in 30 Mins
Let’s face it, effective search engine optimisation (SEO) is everything. Just about every purchase involves a Google search at some point, oftentimes at the very beginning. So it’s important to know what SEO is and how to do it properly.
How to PPC in B2B: Five Rules for Lead Generation
Pay per Click (PPC) is manna for marketers who operate in hotly contested B2C markets like online gaming. But what about the rest of us? If you’re struggling to use PPC effectively in a B2B environment, then we have some answers…
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
THE SOCIAL MEDIA PR BLOG /// MORE
If Trad Digital Agencies Did Engagement/PR/Social (Who Moved My Cheese/Fees?)
Dear Mr/Ms Brand Manager, if the agency who builds your web properties is also responsible for engagement / PR / etc, then would they be building things differently? We think so…
The Google Round-up Rodeo
Every morning, my first thought on waking is, invariably, ‘What have Google been doing while I was asleep?’ I rub my bleary eyes, stretch, and let out a moan so wretched and foul that nuns across the world shudder as one, cross themselves and invoke the Holy Father. Why do I get so upset? Because no one has compiled a short blog post rounding up minor changes that Google have made to their search engine.
