Online PR Agency Resources
We like to think deeply about stuff, do it, and then write it down (or tape it) so that you can also do wonderful things with Social Media, Content Optimisation, Online PR, Social SEO and the like.
Here’s our library of best practices.
Use it freely and tell us what you make of it…!
A Practical Guide to Google & SEO in 30 Mins
Let’s face it, effective search engine optimisation (SEO) is everything. Just about every purchase involves a Google search at some point, oftentimes at the very beginning. So it’s important to know what SEO is and how to do it properly.
How to PPC in B2B: Five Rules for Lead Generation
Pay per Click (PPC) is manna for marketers who operate in hotly contested B2C markets like online gaming. But what about the rest of us? If you’re struggling to use PPC effectively in a B2B environment, then we have some answers…
Usability & Content Optimization: Enhancing Conversions
Usability and design and content optimization is critical to improve the conversion rates of any web site. By taking a handful of pages from agenda-setting B2C e-commerce sites, this paper shows you how to do it effectively by building it in at source.
The Casablanca Project: 4 Steps to a Great Web Site Build
At C&M, we call the web build the ‘Casablanca Project.’ Why? Well, whoever you are, it’s an activity you’ve lived through before. Like the film, it’s a repeat performance. But when we get to the end the same thing happens every time – heartbreak. Here’s how to rewrite the script…
Online PR 101: What It Is & How to Do It
Your audience is very specific and your stories are niche appeal. Your objective is to raise awareness and drive traffic. Take our advice – cut out the middle man and get your message to your audience in a more cost effective way.
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
THE SOCIAL MEDIA PR BLOG /// MORE
If Trad Digital Agencies Did Engagement/PR/Social (Who Moved My Cheese/Fees?)
Dear Mr/Ms Brand Manager, if the agency who builds your web properties is also responsible for engagement / PR / etc, then would they be building things differently? We think so…
The Google Round-up Rodeo
Every morning, my first thought on waking is, invariably, ‘What have Google been doing while I was asleep?’ I rub my bleary eyes, stretch, and let out a moan so wretched and foul that nuns across the world shudder as one, cross themselves and invoke the Holy Father. Why do I get so upset? Because no one has compiled a short blog post rounding up minor changes that Google have made to their search engine.
