The Online PR Agency Blog

Here’s our running book on all things Online PR and Social Media related. We try and give away as much valuable content, ideas and resources as we can… because we believe in being social.

Please feel free to wade in with your opinions - good and bad. We love to hear what you’re making of all this new-fangled stuff…

Preamble (Ramble) to Twestival (Brightwest in Particular)…

Twitter suggests some new rules for communication: only the interesting will survive and a lack of charisma will be fatal. When the world’s on Twitter, everyone is openly accessible… but messages are very, very easy to filter out.

POSTED BY: Roger Warner   /  Online PR Agency, Social Media Agency, Social Media Marketing, Twitter   ///   12 Feb 2009   /   No Comments   ///   TAGS: Online PR Agency, Social Media Agency, Twitter

Social Media. The Medium isn’t the Message, the Message is…

Where should we focus our energies in this brave new world of Social Media? Is it on the ‘media’ itself – Twitter, Facebook, blogs, etc? Or is it on the message – the content that we produce? My money’s on the latter….

POSTED BY: Roger Warner   /  Online PR Agency, Social Media Agency, Social Media Marketing   ///   06 Feb 2009   /   4 Comments   ///   TAGS: Social Media, Social Media Agency, Social Media Marketing

Online PR Agency C&M Sponsors Twitter Charity Event

As a modish Online PR Agency, we love Twitter and we love schmoozing – so naturally we’d want to sponsor the most exciting Social Media event of the season, Twestival.

POSTED BY: Rowan Stanfield   /  Events, Online PR Agency, Social Media Agency, Social Media Marketing, Twitter   ///   04 Feb 2009   /   No Comments   ///   TAGS: Online PR Agency, Social Media, Twitter

New Five Step Guide to Online PR and Social Media Agency Work

Holy Smoke! We’ve gone and published a handy five step guide to everything-you-needed-to-know-about-Online-PR-and-Social-Media-Agency-Work-but-were-afraid-to-ask…

POSTED BY: Roger Warner   /  Online PR Agency, Social Media Agency, Social Media Marketing   ///   04 Feb 2009   /   4 Comments   ///   TAGS: Content Optimisation, Content Optimization, Online PR Agency, Social Media Agency

C&M Has Moved. Has Online PR Batphone. Will Ring…

That’s right, C&M has officially moved. Bigger space. Plusher sofas. Nicer tea and coffee. New phones. Call us: the batphone’s off the hook! (NB: this is our mainline phone. It rings like hell. Give it a try!)

POSTED BY: Roger Warner   /  Online PR Agency, Social Media Agency   ///   30 Jan 2009   /   No Comments   ///   TAGS: Online PR Agency, Social Media Agency

Who’s Looking At You? The Reactive Side of Online PR

Like most web-savvy PR people, we at C&M we take a proactive approach to creating an online stir. But are we missing a trick by not making our content kinder to reporters who come looking for us?

POSTED BY: Rowan Stanfield   /  Content Optimisation   ///   23 Jan 2009   /   No Comments   ///   TAGS: Content Optimisation, Online PR

Is ‘Social’ Media?

If you’re a brand, then there’s a good chance that you’ve entertained the idea of ‘doing a Facebook’ recently. But why? Is it ‘brand-able’ in the ways we’ve come to know and love? Is ‘Social’ really ‘Media’ and can we measure what we do with it…?

POSTED BY: Roger Warner   /  Content Optimisation, Keywords, Online PR Agency, Social Media Agency, Social Media Marketing, Twitter   ///   21 Jan 2009   /   9 Comments   ///   TAGS: Online PR Agency, Social Media, Social Media Agency, Social Media Marketing, Twitter

The C&M Guide to Twittiquette (or Online PR vs Twitter)

Twitter is now one of the most powerful online communication tools in the world; the perfect place to get your message heard. But before you steam in and start spouting off, it’s worth obeying the motto “Think before you Tweet”…

POSTED BY: Rowan Stanfield   /  Branding, Content Optimisation, Online PR Agency, SEO, Social Media Agency, Twitter   ///   16 Jan 2009   /   One Comment   ///   TAGS: Branding, Content Optimization, Online PR, Online PR Agency, Social Media Agency, Social Media Marketing, Twitter

Notes on the Nature of the ‘P’ in Online PR

I had lunch today with my old friend at Big Blue, adare. We talked about dumplings, dim sum, social media and online PR. Now, adare is old school/new school and deals an evil soundbite. Here’s what I learned about his take on Online PR…

POSTED BY: Roger Warner   /  Online PR Agency, Social Media Agency, Uncategorized   ///   15 Jan 2009   /   4 Comments   ///  

Free Online PR Tools ‘Scrap Book’ (Straight from the East-Side)

They said there’s no such thing as a free lunch. KRS-One once said that the ‘P’ ain’t really free. But we say there’s a lot of good things about Online PR that is free (or damn well nearly free). Here’s a little ‘scrap book’ of the various free (or semi-free) tools and web services we tinker with on a regular basis to work our Online PR mojo…

POSTED BY: Roger Warner   /  Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency   ///   15 Jan 2009   /   One Comment   ///   TAGS: Content Optimization, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Marketing