Online PR Agency
Online PR, Social Media, SEO: What’s in a Label?
I’ve had a bunch of interesting conversations lately about the relative merits of the labels that we apply to all this new-fangled Social-Media-Online-PR-Optimisation game that we’re in. So here’s my view: my cards on the table, if you like…
We’re Hiring! SuperStar Online PR Agency Consultant Needed…
We’d guess you’d have around two or more years experience in doing webby things – either in-house or at an agency…. and that you’re ambitious and are up for growing (fast) with a real pocket rocket of a new-fangled web marketing firm.
Internet World 2009: Come on Down and See Us
Internet World 2009 kicks off at London’s Earls Court tomorrow. It runs through to Thursday, and we’ll be making our debut appearance as part of the ‘Future of Social Media’ pavilion, opposite the ViP lounge… Do swing by to see us. We’ll buy the coffee…
Social Media Measurement - Some Thoughts from the C&M Online PR Stable
Clients are clambering for a piece of the Social Media pie and asking advice on getting the most out of tools such as Twitter without abusing them. But whenever these conversations come up, the big question on everyone’s lips seems to be ‘how do we measure this stuff?’
The Great Online PR Debate (#PRdebate): PR Agencies are Losing the Right to Learn
Last night I took part in a really interesting NMK panel discussion. My job, along with my co-debater Antony Mayfield (of iCrossing fame) was to convince a full house of PRs that “the PR industry has lost its capability to lead clients in a New Media landscape…”
Paid Search and Comedy Central: Branding Lessons from Google
There’s an interesting piece in this weeks a New Media Age regarding a new branding effort by Comedy Central. The channel (formerly Paramount Comedy) is now using paid search in order to ‘build brand association’ around its prize program assets…
Twitter Campaign Planning Basics: One Rule to Rule All Other Rules
This is not the first time we’ve used Twitter for a grandstand campaign, but this latest one’s with IBM so I thought I’d share some learning with you. Unlike a press campaign, Twitter means that – from the word go – you have to let go of something that we all cherish in the world of marcomms: control.
Social Media Measurement: a C&M Rant, Courtesy of New Media Knowledge
Says NMK: Marketing investment in social media has so far failed to match the hype surrounding those platforms. New research suggests that this is due to a widespread lack of understanding of the business potential for social media among marketing managers…
Larry @ Plain Lazy on Social Media, Brand Ownership and Customer Service
Larry Jarrett-Kerr is Head of Multi-Tasking (and much else besides) at new C&M client Plain Lazy. He’s a very enlightened chap …One of the things he’s been doing in the past 12 months is handing over the maintenance of his brand and his customer service to his customers…
Plain Lazy Social Media Agency: Roger Warner (and Friends) vs Pip Andersen’s Parkour
We’re all jazzed because this week we started working with uber-slack clothing company Plain Lazy (created solely for work shy, sleep loving style gurus who want a break from the norm) on a bunch of rather rad Social Media Marketing things… CHECK THE VIDS OUT MAN!
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Wanted: Gundam Mk II Social Media Agency Project Manager …Apply Now!
Yup, we’re hiring again. This time we’re looking for a Gundam-style, skull-crushing, GANT-eating, Karma-centric, Social Media and Online PR Project Manager to help us ace our client satisfaction levels and generally keep the trains running on time…
Short Message to Trad PR: You’re Gonna Need a Bigger Boat
Traditional media relations needs help. If your goal is to influence people through the media then you’re gonna need a bigger boat. You need to be active where they’re most active – in their Social spaces. Here’s this message in under 20 slides…
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comment from: Jon Walsh
I was there and thought it was a great event – your presentation opened doors for a few, I feel....
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