Keywords
Content Optimisation Smackdown: Proust vs Google
For the copywriting purists out there, some of these content concepts can feel brutish at first …but our advice is always to work it. Content Optimisation can be the difference between a campaign that sticks with a top 10 Google ranking and one that sinks without a trace.
Paid Search and Comedy Central: Branding Lessons from Google
There’s an interesting piece in this weeks a New Media Age regarding a new branding effort by Comedy Central. The channel (formerly Paramount Comedy) is now using paid search in order to ‘build brand association’ around its prize program assets…
Online PR Agency Giveaway: Best Practice Online PR Handbook & Don’t Panic Guide to Online PR
We’ve been talking a lot about the hows, whys and wotnots of Online PR and Social Media lately, so we thought we’d round up all our best practice advice for you in a single, multi-facted handbook, and a supporting presentation slide deck.
Online PR and Web Content Marketing: Lessons from the SEO Side
Can a solid SEO strategy can be the difference between a thriving online publishing house and a dying one – irrespective of the quality of their content? SEOBook thinks so, and I think so too….
Is ‘Social’ Media?
If you’re a brand, then there’s a good chance that you’ve entertained the idea of ‘doing a Facebook’ recently. But why? Is it ‘brand-able’ in the ways we’ve come to know and love? Is ‘Social’ really ‘Media’ and can we measure what we do with it…?
Free Online PR Tools ‘Scrap Book’ (Straight from the East-Side)
They said there’s no such thing as a free lunch. KRS-One once said that the ‘P’ ain’t really free. But we say there’s a lot of good things about Online PR that is free (or damn well nearly free). Here’s a little ‘scrap book’ of the various free (or semi-free) tools and web services we tinker with on a regular basis to work our Online PR mojo…
C&M’s Bookish Review: the Top Five Head Fodder of 2008
That’s right, more list-o-mania from C&M… This time it’s all about the bookish head-fodder (ie, train, plane and Ovaltine-fodder) that’s seen us through the year. Our top five reads of 2008 ought to give you some idea on how and why we do our schtick…
Don’t Pay Good Money for Bog Standard PR Distribution. Do Social Online PR Instead
What do you pay for press release distribution and why? There’s two charges to take into account: fixed distribution costs for ‘wire’ services and soft costs for agency services. Prices range from free to thousands of pounds a time. But what do these things really buy you???
Traditional PR is Broken (vol 2): The Online PR Bullet List
Our post on the death of traditional PR a couple of weeks ago raised a few pulses. We had a very definite point to make. Traditional PR is broken because it’s inaccessible. Online PR is the antidote: it’s perfect for firms who want to see an immediate return on their marketing spend.
Why the ‘Old PR’ Game is Broken. Spend Wisely - Online PR Rules…
Old PR’ tactics don’t work as a revenue and brand building outlet for small to mid-sized companies who have a limited profile and budget. The reason for this is because the ‘old PR’ game doesn’t scale very well…
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SOAPBOX: BLOG POSTS /// MORE
Short Message to Trad PR: You’re Gonna Need a Bigger Boat
Traditional media relations needs help. If your goal is to influence people through the media then you’re gonna need a bigger boat. You need to be active where they’re most active – in their Social spaces. Here’s this message in under 20 slides…
In My Mind And In My Car…We Can’t Rewind We’ve Gone Online PR
Yesterday I spoke at an industry event for Motoring PR professionals organised by MIPAA, in the very apt surroundings of the London Transport Museum. The title of the conference was ‘The End of the Road for PR?” and I was there as the token Online PR representative.
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comment from: Jon Walsh
I was there and thought it was a great event – your presentation opened doors for a few, I feel....
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