Content Optimisation

Content Optimisation Smackdown: Proust vs Google

For the copywriting purists out there, some of these content concepts can feel brutish at first …but our advice is always to work it. Content Optimisation can be the difference between a campaign that sticks with a top 10 Google ranking and one that sinks without a trace.

POSTED BY: Roger Warner   /  Branding, Content Optimisation, Keywords, Social Media Agency   ///   22 May 2009   /   One Comment   ///   TAGS: Content Optimisation, Online PR, Online PR Agency

Online PR, Social Media, SEO: What’s in a Label?

I’ve had a bunch of interesting conversations lately about the relative merits of the labels that we apply to all this new-fangled Social-Media-Online-PR-Optimisation game that we’re in. So here’s my view: my cards on the table, if you like…

POSTED BY: Roger Warner   /  Branding, Content Optimisation, Online PR Agency, SEO, Social Media Agency, Social Media Marketing, Twitter   ///   09 May 2009   /   6 Comments   ///   TAGS: Online PR Agency, Social Media Agency, Social Media Marketing

Paid Search and Comedy Central: Branding Lessons from Google

There’s an interesting piece in this weeks a New Media Age regarding a new branding effort by Comedy Central. The channel (formerly Paramount Comedy) is now using paid search in order to ‘build brand association’ around its prize program assets…

POSTED BY: Roger Warner   /  Branding, Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Marketing   ///   12 Apr 2009   /   No Comments   ///   TAGS: Branding, Keywords, Online PR Agency, SEO, Social Media Agency

Google Watch: New Related Search Feature, Bigger Content Snippets

Last week Google unveiled a couple of small but interesting new Search features that will likely influence how we tackle SEO in the near term. The first is simply an extension of it’s ‘Related Search’ functionality – and it’s pretty cool…

POSTED BY: Roger Warner   /  Content Optimisation, SEO   ///   29 Mar 2009   /   No Comments   ///   TAGS: Content Optimisation, Content Optimization, SEO

Online PR Agency Giveaway: Best Practice Online PR Handbook & Don’t Panic Guide to Online PR

We’ve been talking a lot about the hows, whys and wotnots of Online PR and Social Media lately, so we thought we’d round up all our best practice advice for you in a single, multi-facted handbook, and a supporting presentation slide deck.

POSTED BY: Roger Warner   /  Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Marketing   ///   02 Mar 2009   /   2 Comments   ///   TAGS: Content Optimisation, Content Optimization, Keywords, Online PR Agency, SEO, Social Media Agency

Online PR and Web Content Marketing: Lessons from the SEO Side

Can a solid SEO strategy can be the difference between a thriving online publishing house and a dying one – irrespective of the quality of their content? SEOBook thinks so, and I think so too….

POSTED BY: Roger Warner   /  Content Optimisation, Keywords, SEO   ///   18 Feb 2009   /   One Comment   ///   TAGS: Content Optimisation, Content Optimization, Keywords, SEO

Who’s Looking At You? The Reactive Side of Online PR

Like most web-savvy PR people, we at C&M we take a proactive approach to creating an online stir. But are we missing a trick by not making our content kinder to reporters who come looking for us?

POSTED BY: Rowan Stanfield   /  Content Optimisation   ///   23 Jan 2009   /   No Comments   ///   TAGS: Content Optimisation, Online PR

Is ‘Social’ Media?

If you’re a brand, then there’s a good chance that you’ve entertained the idea of ‘doing a Facebook’ recently. But why? Is it ‘brand-able’ in the ways we’ve come to know and love? Is ‘Social’ really ‘Media’ and can we measure what we do with it…?

POSTED BY: Roger Warner   /  Content Optimisation, Keywords, Online PR Agency, Social Media Agency, Social Media Marketing, Twitter   ///   21 Jan 2009   /   9 Comments   ///   TAGS: Online PR Agency, Social Media, Social Media Agency, Social Media Marketing, Twitter

The C&M Guide to Twittiquette (or Online PR vs Twitter)

Twitter is now one of the most powerful online communication tools in the world; the perfect place to get your message heard. But before you steam in and start spouting off, it’s worth obeying the motto “Think before you Tweet”…

POSTED BY: Rowan Stanfield   /  Branding, Content Optimisation, Online PR Agency, SEO, Social Media Agency, Twitter   ///   16 Jan 2009   /   One Comment   ///   TAGS: Branding, Content Optimization, Online PR, Online PR Agency, Social Media Agency, Social Media Marketing, Twitter

Free Online PR Tools ‘Scrap Book’ (Straight from the East-Side)

They said there’s no such thing as a free lunch. KRS-One once said that the ‘P’ ain’t really free. But we say there’s a lot of good things about Online PR that is free (or damn well nearly free). Here’s a little ‘scrap book’ of the various free (or semi-free) tools and web services we tinker with on a regular basis to work our Online PR mojo…

POSTED BY: Roger Warner   /  Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency   ///   15 Jan 2009   /   One Comment   ///   TAGS: Content Optimization, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Marketing