Branding

Content Optimisation Smackdown: Proust vs Google

For the copywriting purists out there, some of these content concepts can feel brutish at first …but our advice is always to work it. Content Optimisation can be the difference between a campaign that sticks with a top 10 Google ranking and one that sinks without a trace.

POSTED BY: Roger Warner   /  Branding, Content Optimisation, Keywords, Social Media Agency   ///   22 May 2009   /   One Comment   ///   TAGS: Content Optimisation, Online PR, Online PR Agency

IAB Social Media Ad Metrics: A Weird Media Science and Common Sense Approach

The IAB released its Social Media Ad Metrics report earlier this month. It’s a mixture of Weird Scientology and a much needed dose of common sense on how we measure value and benefit in Social Media and Online PR…

POSTED BY: Roger Warner   /  Branding, Online PR Agency, Social Media Agency, Social Media Marketing   ///   17 May 2009   /   5 Comments   ///   TAGS: Online PR, Online PR Agency, Our Online PR & Social Media Agency Work, Social Media Agency, Social Media Marketing

Online PR, Social Media, SEO: What’s in a Label?

I’ve had a bunch of interesting conversations lately about the relative merits of the labels that we apply to all this new-fangled Social-Media-Online-PR-Optimisation game that we’re in. So here’s my view: my cards on the table, if you like…

POSTED BY: Roger Warner   /  Branding, Content Optimisation, Online PR Agency, SEO, Social Media Agency, Social Media Marketing, Twitter   ///   09 May 2009   /   6 Comments   ///   TAGS: Online PR Agency, Social Media Agency, Social Media Marketing

Paid Search and Comedy Central: Branding Lessons from Google

There’s an interesting piece in this weeks a New Media Age regarding a new branding effort by Comedy Central. The channel (formerly Paramount Comedy) is now using paid search in order to ‘build brand association’ around its prize program assets…

POSTED BY: Roger Warner   /  Branding, Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Marketing   ///   12 Apr 2009   /   No Comments   ///   TAGS: Branding, Keywords, Online PR Agency, SEO, Social Media Agency

Online PR Agency C&M Denies All Responsibility for Twestival Hangovers (Or How We Helped Brightwest Go with a Bang)

What happens when you put 100 pontificating geeks into a room with free beer? That’s what C&M found out when we went along to our local Twestival event, Brightwest.

POSTED BY: Rowan Stanfield   /  Branding, Online PR Agency, SEO, Social Media Agency, Social Media Marketing, Twitter   ///   13 Feb 2009   /   2 Comments   ///   TAGS: Online PR, Social Media, Twitter

The C&M Guide to Twittiquette (or Online PR vs Twitter)

Twitter is now one of the most powerful online communication tools in the world; the perfect place to get your message heard. But before you steam in and start spouting off, it’s worth obeying the motto “Think before you Tweet”…

POSTED BY: Rowan Stanfield   /  Branding, Content Optimisation, Online PR Agency, SEO, Social Media Agency, Twitter   ///   16 Jan 2009   /   One Comment   ///   TAGS: Branding, Content Optimization, Online PR, Online PR Agency, Social Media Agency, Social Media Marketing, Twitter

Cut to the Chase: A Minimalist Approach to Web Copy

When’s the last time you sat down and read an entire website ‘cover to cover’? Aside from news pages and blogs, most web content is there to direct readers to a practical service, and they don’t want to hang around wading through needless waffle to get it. Here’s how to do it the right way…

POSTED BY: Rowan Stanfield   /  Branding, Content Optimisation   ///   09 Jan 2009   /   No Comments   ///   TAGS: Branding, content, Content Optimisation, Online PR Agency, usability

C&M’s Bookish Review: the Top Five Head Fodder of 2008

That’s right, more list-o-mania from C&M… This time it’s all about the bookish head-fodder (ie, train, plane and Ovaltine-fodder) that’s seen us through the year. Our top five reads of 2008 ought to give you some idea on how and why we do our schtick…

POSTED BY: Roger Warner   /  Branding, Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency   ///   31 Dec 2008   /   3 Comments   ///   TAGS: Content Optimisation, Content Optimisation Agency, Content Optimization Agency, Online PR Agency, Social Media Agency, Social Media Marketing

Don’t Pay Good Money for Bog Standard PR Distribution. Do Social Online PR Instead

What do you pay for press release distribution and why? There’s two charges to take into account:  fixed distribution costs for ‘wire’ services and soft costs for agency services. Prices range from free to thousands of pounds a time.  But what do these things really buy you???

POSTED BY: Roger Warner   /  Branding, Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Marketing   ///   18 Dec 2008   /   No Comments   ///   TAGS: Online PR, Online PR Agency, PR, Social Media Agency, Social Media Marketing

Traditional PR is Broken (vol 2): The Online PR Bullet List

Our post on the death of traditional PR a couple of weeks ago raised a few pulses. We had a very definite point to make. Traditional PR is broken because it’s inaccessible. Online PR is the antidote: it’s perfect for firms who want to see an immediate return on their marketing spend.

POSTED BY: Roger Warner   /  Branding, Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, Social Media Marketing   ///   05 Dec 2008   /   7 Comments   ///   TAGS: Branding, Content Optimisation, Keywords, Online PR, Online PR Agency, PR, SEO, Social Media Agency, Social Media Marketing