…and to top it off we’ll be driving an old banger across Europe in late September!

Yes, team C&M will be competing in Scally Rally 2010 with our good friends (and clients) email marketing software providers Pure360. Our very own Roger Warner, Michael Wilkins and Ben Martin will be driving (probably quite fast) from Calais (France) to Rimini (Italy) in a yet-to-be-purchased car costing less than £100 (cue hilarious tweets about breakdowns, flat tyres and terrifying near-misses).

Putting the inevitable chaos aside for a moment though, the aim of the event is to raise funds for a whole bunch of great charities and we’d really appreciate all the support we can get, preferably in the form of cold hard cash! Please go to Pure360’s Scally Rally Fundraising Page to help us meet our fundraising target and you can also keep updated on our progress via Twitter.

Wish us luck!

A PR professional with at least one year’s experience of working in a press office or Online PR agency environment, you’ll be Social Media savvy with excellent writing, communication and creative skills.

As part of a small team, your responsibilities would include devising and seeding Web content – from Facebook Pages to Social Media bulletins and blog posts, building relationships with bloggers and other Online influencers and coming up with creative campaign ideas for brands from Hackett to Rightmove.

You’d need to be comfortable working with a wide range of clients in different industries and ready to embrace the ever-changing demands of a small Online PR agency.

It would help to have a basic understanding of SEO, web development, Google Analytics and the like – but if you are brilliant at everything else, we can help you get to grips with this side of things.

This is a full time postition, but we’re also looking to talk to freelance PR people and Web writers on an ongoing basis, so if you think you’d like to work with us, get in touch.

Robin Kaye Joins from Barclays as Non-Executive Director; Andy Keetch Joins from Leapfrogg as Online PR Manager

Leading UK Online PR Agency Content and Motion today announced two key new signings for its core management team. Robin Kaye joins as Non-Executive Director, and Andy Keetch joins as Online PR Manager from leading UK Digital Marketing firm, Leapfrogg.  Together they will help MD Roger Warner to shape the growth of the business and the company’s client service experience.

With a track record of twenty years top flight new business development and operations management experience, Robin Kaye will work alongside Roger Warner in driving new sales and partnerships, and will help guide the overall growth and direction of the company.  Andy Keetch will focus on delivering winning client relationships and new, high quality service offerings.  Further information about Robin and Andy’s past experience can be found via their bio pages on the C&M web site.

Said Roger Warner:  “I’m really excited about our new, all-star management line up.  Both Robin and Andy add a significant mix of new skills to the business in areas that need a dedicated focus as we grow.  With these guys in place I’m confident we can build the business sensibly and with one eye on ensuring that we always, always deliver great value to our existing clients.”

About Content & Motion

C&M is an Online PR agency that uses a variety of groovy new Social Media marketing techniques to help you win new friends and influence people. The company was founded in mid-2008 by Roger Warner – web marketing junkie and ex-director of PR at IBM Europe.

C&M is based in Lewes, East Sussex and works with leading companies such as IBM, and laid-back brands such as Plain Lazy. Staff are obsessive, brains are large, and attention spans are notoriously focused. Fortunately this is good news for clients, who benefit from consolidated bouts of outrageously good service and smart thinking and execution.

For further information about what C&M, the Online PR Agency does, see: http://www.contentandmotion.co.uk/online-pr-agency-services/

Sleek UK-based Online PR Agency C&M today shook the world of Social Media and Interweb publishing with the release of a brand new and shiny five step guide to Online PR and Social Media Agency work.

Designed to be loved and cherished by Marketing Directors, MD’s and Social Media and Online PR wizards alike, the guide gives you five practical steps to follow when executing a standard Online PR campaign. From Social Media monitoring to blog engagement and beyond, the guide represents an out-of-the-box programme for anyone wishing to generate buzz, interest and awareness in the online space.

Said C&M founder, Roger Warner:  “This paper aims to take the pretentious out of PR and demystify all this hip digital marketing stuff to show you how we normally execute a basic Online PR campaign – in under 10 pages. It’s basically a low-down on how we go about our daily work, because we feel that the basic principles can be picked up by anyone with an ounce of digital savvy and put into play immediately.  Our basic message is do try this at home – or the office, or wherever you do your thing.”

The new paper is available for (FREE!) download via: http://www.contentandmotion.co.uk/resources/the-five-step-shut-up-listen-and-spin-guide-to-online-pr-and-social-media-agency-work/

About Content & Motion

C&M is an Online PR agency that excels at Content Creation, Content Optimisation, and SEO. We use a variety of groovy web marketing techniques to help you win new friends and influence people. The company was founded in mid-2008 by Roger Warner – web marketing junkie, ex-director of PR at IBM Europe, and personality type B.

The company works on the partnership model of all great consultancies, meaning that ownership is shared, staff are obsessive, brains and egos are large, and attention spans are notoriously focused. Fortunately this is good news for our clients, who tend to benefit from consolidated bouts of outrageously good service and smart thinking and execution.

For further information about what C&M, the Online PR Agency does, see: http://www.contentandmotion.co.uk/online-pr-agency-services/

London, January 9th 2008

Uber-hot UK Online PR agency today unveiled its latest hot new signing, Rowan Stanfield.  As the latest, all-shiny, all-Online addition to the C&M team, Rowan has spent the last eight years building extensive PR skills as a publicist in the books industry, during which time she worked for several different publishing houses.

Within months of landing her first publishing job at Frances Lincoln back in 2000, a cocky young Rowan initiated and project-managed the creation of a previously non-existent company website, dragging the old-fashioned firm kicking and screaming into the digital age. 

Since then Rowan has been shaking things up in a similarly forward-thinking fashion in her various PR and Marketing roles at Orion, John Wiley and most recently, GMC. 

As C&M’s lead Online PR Consultant, with responsibility for planning, executing and managing C&M’s core Online PR campaigns, Rowan will work directly alongside C&M founder Roger Warner across all of C&M’s Online PR client accounts. 

A self-confessed ‘Girl Geek’, Rowan has been dabbling in Social Media since before most of her friends had even heard of MySpace or Facebook, and is delighted to be leaping into the world of Online PR. 

“I spend so much of my spare time messing around online anyway, that it seemed like the natural next step career-wise” said Rowan, “It’s been a personal mission of mine to advocate the benefits of of web-based marketing and PR to my invariably sceptical publishing peers, so it’s genuinely exciting to be joining a cutting-edge agency in which anything is possible!”

Said C&M founder, Roger Warner: “Rowan brings a brilliant mix of PR savvy, Pulitzer Prize-worthy copywriting skills and five star Social Media girl-geek abilities to the C&M mix. Frankly, she’s a better signing for us than Ronaldhino. She’ll contribute fully to our good-not-evil plan for world Online PR domination, and will be working across all of our key accounts. I’m really excited to have her on board and I know that every one of our clients will feel the same way very, very soon.“ 

A First Class graduate in Education Studies with Drama and Theatre Studies, Rowan is also a keen photographer, blogger and live music enthusiast. 

You need only type “Rowan Stanfield” into Google to see how often she pops up all over the Web. Just don’t ask her to build you a swimming pool.

About Content & Motion

C&M is an Online PR agency that excels at Content Creation, Content Optimisation, and SEO. We use a variety of groovy web marketing techniques to help you win new friends and influence people. The company was founded in mid-2008 by Roger Warner – web marketing junkie, ex-director of PR at IBM Europe, and personality type D.

The company works on the partnership model of all great consultancies, meaning that ownership is shared, staff are obsessive, brains and egos are large, and attention spans are notoriously focused. Fortunately this is good news for our clients, who tend to benefit from consolidated bouts of outrageously good service and smart thinking and execution.

For further information about what C&M, the Online PR Agency does, see: http://www.contentandmotion.co.uk/online-pr-agency-services/

Uber-hot UK-based online PR agency Content & Motion today announced that its all-new, all-star Online PR ‘playbook’ is now freely available to download, read and get excited about.

Entitled ‘Party Hard – the New Social Theory of Online PR,’ the article helps modern marketing people, CEO’s and geeks to think through what it takes to generate buzz, awareness and new traffic through smart Online PR tactics.

It provides five tried and tested ‘theories’ to help make Online PR campaigns fly.

They are:

1. Listen up! Don’t attach names or labels without taking counsel
2. Be interesting: create noteworthy content (make people laugh, mad and/or excited)
3. Party harder: seek and you shall find. (Don’t expect folks to come to you!)
4. Be a good social citizen: give your content away freely and generously
5. Be socially useful: don’t build unnecessary content services

The paper discusses each of these theories in turn and provides a wealth of balanced examples and insights on how to use them to improve your Online PR work.

Says C&M founder Roger Warner, “We put this paper together to help companies figure out how to change their Online PR and content marketing practices for the better. We’re asked on a daily basis to help people generate more buzz and traffic – and nine times out of ten the solutions we come up with are similar. So rather than sit on them we thought we’d do the decent thing and share them around.”

The paper is available, FREE, today via: http://www.contentandmotion.com/resources/party-hard-five-basic-social-theories-of-online-pr/

Go get it!

About Online PR Agency, Content & Motion

C&M is an Online PR agency that excels at Content Creation, Content Optimisation, and SEO. We use a variety of groovy web marketing techniques to help you win new friends and influence people. The company was founded in mid-2008 by Roger Warner – web marketing junkie, ex-director of PR at IBM Europe, and personality type D.

The company works on the partnership model of all great consultancies, meaning that ownership is shared, staff are obsessive, brains and egos are large, and attention spans are notoriously focused. Fortunately this is good news for our clients, who tend to benefit from consolidated bouts of outrageously good service and smart thinking and execution.

For further information, see: http://www.contentandmotion.com/online-pr-agency-services/

Online PR Agency Content & Motion got all hot under the collar today with a new ‘Think Piece’ that suggests that ‘Old School PR’ is a waste of money for companies of a certain shape and size – those in the ‘small to medium’ bracket.

The piece looks at the basic social economics of the Old PR business model, and states that “Traditional PR no longer works as a revenue and brand building exercise for small to mid-sized companies with a limited profile and budget…. even if they have great ideas, products and services. The reason for this because the traditional PR game doesn’t scale very well.”

The full piece can be read at:  http://www.contentandmotion.com/blog/why-the-old-pr-game-is-broken-spend-wisely-online-pr-rules/

It’s controversial stuff – and a recommended read for anyone in the PR business or those companies who are evaluating their PR spend. The basic premise is that if a traditional PR agency has “X number of clients (and more, if it’s a good agency), then every day it will make decisions that enhance its core assets (its media relationships) at the expense of some of its clients interests.” …and goes on to reason that Online PR delivers far more value and less risk when it comes to generating brand awareness and quality web site traffic.

Says author of the piece and C&M founder, Roger Warner: “our intention isn’t to rubbish ‘old PR.‘ But in many cases ‘old PR’ simply won’t work for small to mid-sized companies because the cards are stacked against them. We’re biased of course, but, nine times out of ten, if you’re looking to drive awareness, sales, signups and general web site traffic, then our advice is to check out Online PR first.”

For further information about who C&M is and what the hell they do, see: http://www.contentandmotion.com/online-pr-agency-services/

About Online PR Agency, Content & Motion

C&M is an Online PR agency that excels at Content Creation, Content Optimisation, and SEO. We use a variety of groovy web marketing techniques to help you win new friends and influence people. The company was founded in mid-2008 by Roger Warner – web marketing junkie, ex-director of PR at IBM Europe, and personality type D.

The company works on the partnership model of all great consultancies, meaning that ownership is shared, staff are obsessive, brains and egos are large, and attention spans are notoriously focused. Fortunately this is good news for our clients, who tend to benefit from consolidated bouts of outrageously good service and smart thinking and execution.

For further information about what C&M, the Online PR Agency does, see: http://www.contentandmotion.com/online-pr-agency-services/

London, 29th October 2008

Online PR agency Content and Motion today released it’s all new, all free ‘Cut Out & Keep’ guide to Online PR.  Based on a bunch of new theories in interweb PR dynamics, the guide has been designed by Online PR people to help Online PR people generate buzz more easily ….and is simple enough for nine out of ten cats to use.

You can download it, free of charge here:  http://www.contentandmotion.com/blog/free-%E2%80%98cut-out-and-keep%E2%80%99-guide-to-online-pr

Says C&M founder, Roger Warner:  “We’ve been scribbling this kind of thing on white boards for our clients for some time now, so we thought it’d be good to show a little love and get it into the hands of the rest of the world.”

C&M’s ‘Cut Out & Keep’ guide to Online PR gives end-user Online PR people real-time, non-virtual access to a set of concepts and tools that will help them go about their daily business of making buzz on the interweb more effectively.

It divides life into two broad sets of activities – ‘on-site’ and ‘off-site’ and covers concepts like keyword research, content optimization, content generation, content distribution and content engagement (oh, and measurement!).  C&M feels pretty confident that if people follow its simple advice then they will win new friends and influence important people.

Says Warner: “We encourage folks to come visit our site, download it, stick it on their walls and follow its advice.  We also encourage folks to tell us what they think of it all and leave us a comment or two on our blog.  We’re planning to write a new ‘best practice’ paper on the mechanics of Online PR and content-driven SEO in the next couple of weeks – so feedback would be very welcome indeed!”

For further information about who C&M is and what the hell they do, see:  http://www.contentandmotion.com/online-pr-agency-services/

About Online PR Agency, Content & Motion

C&M is an Online PR agency that excels at Content Creation, Content Optimisation, and SEO. We use a variety of groovy web marketing techniques to help you win new friends and influence people. The company was founded in mid-2008 by Roger Warner – web marketing junkie, ex-director of PR at IBM Europe, and personality type D.

The company works on the partnership model of all great consultancies, meaning that ownership is shared, staff are obsessive, brains and egos are large, and attention spans are notoriously focused. Fortunately this is good news for our clients, who tend to benefit from consolidated bouts of outrageously good service and smart thinking and execution.

For further information about what C&M, the Online PR Agency does, see: http://www.contentandmotion.com/online-pr-agency-services/

Online PR agency Content and Motion today announced it’s nearly out of Beta mode and into whatever comes after Beta but involves staying one step ahead of the pack and helping companies to connect more quickly and cost-effectively with their audiences via the web.

The agency, which delivers Online PR results via a healthy mix of Content Optimization and SEO skills delivers three essential benefits to its clients:

1. It generates real Online PR buzz when and where its needed most… (Imagine a blog- and Twitter-torrent and Google stardom at the moment you’re pitching the big deal)
2. It gets important people to do the things you really want them to do… (It drives people to crucial events, encourages them to put their hands up, declare love for you & even buy stuff)
3. It radically improves a company’s PageRank using smart Content Optimization and SEO techniques… (It’s a virtuous circle: everything it does is designed to impact your Google standing in a very positive way)

For further information about what C&M, the Online PR Agency does, see: http://www.contentandmotion.com/online-pr-agency-services/

C&M’s range of Online PR and Content Optimization services are built on the premise that good web marketing and good SEO = great content and vice-versa …and the fact that traditional PR agencies don’t really do Online PR, and a digital agencies usually avoid good old fashioned PR deliverables like content. The best marketing solutions are now a marriage of PR and web. And C&M is your host…

C&M helps companies to rewire some of their basic marketing approaches so that their awareness and conversion tactics become a lot simpler and more cost-effective …and it’s committed to getting results for its clients FAST!

Said C&M founder, Roger Warner: “Four weeks after we launched, I think it’s safe to say we’re out of Beta mode and into the next big thing. We’re obsessed with web marketing, so I doubt we’ll ever really stand still – being Beta is always better in our book. That said, the team’s in place, the service offerings are tight, and we’re already generating some great results for clients – so bring it on!”

About Content & Motion

C&M is an Online PR agency that excels at Content Creation, Content Optimisation, and SEO. We use a variety of groovy web marketing techniques to help you win new friends and influence people. The company was founded in mid-2008 by Roger Warner – web marketing junkie, ex-director of PR at IBM Europe, and personality type D.

The company works on the partnership model of all great consultancies, meaning that ownership is shared, staff are obsessive, brains and egos are large, and attention spans are notoriously focused. Fortunately this is good news for our clients, who tend to benefit from consolidated bouts of outrageously good service and smart thinking and execution.

For further information about what C&M, the Online PR Agency does, see: http://www.contentandmotion.com/online-pr-agency-services/

Leading Online PR and Content Optimistion agency C&M today announced the availability of a new, white hot ‘DIY Rough Guide’ to Online PR planning.

The paper, which is available as a freebie download via C&M’s web site, is designed to help modern marketing managers from companies of all sizes figure out how to take advantage of new-fangled webby things like blogs, social networking platforms and search engine optimisation (SEO) in order to boost their wider PR and brand awareness efforts.

The paper also provides a bunch of free planning tools to help more experienced web marketers plan and execute Online PR better in their day-to-day jobs.

In addition, it suggests that…

• Anyone with an ounce of web marketing smarts can plan and execute an effective Online PR campaign

• You don’t need to spend a fortune, but you do need to commit human resources to make an impact in Online PR

• To do Online PR well, you need to focus (like a maniac) on content optimisation

• You don’t necessarily need an agency to do Online PR for you

• Online PR doesn’t really translate well to campaigns: it’s a process and you’re either in or you’re out

Says C&M founder Roger Warner, “Our new paper provides a ‘fast start’ overview for marketing managers who are trying to get to grips with all the new opportunities that exist for generating buzz and executing a PR campaign in an online environment.”

“The bottom line, we’re happy to say, is that it ain’t rocket science… But you do need to start acquiring some new skills in order to do your core Online PR work more effectively. The paper covers all the things you need to know to get an Online PR campaign up and running quickly and to start optimising your stuff so that it’s more appealing to Google and other search engines. Superior SEO in our book is the number one payoff for doing great Online PR.”

About Content & Motion

C&M is an Online PR agency that excels at Content Creation, Content Optimisation, and SEO. We use a variety of groovy web marketing techniques to help you win new friends and influence people. The company was founded in mid-2008 by Roger Warner – web marketing junkie, ex-director of PR at IBM Europe, and personality type D.

The company works on the partnership model of all great consultancies, meaning that ownership is shared, staff are obsessive, brains and egos are large, and attention spans are notoriously focused. Fortunately this is good news for our clients, who tend to benefit from consolidated bouts of outrageously good service and smart thinking and execution.

Content & Motion (C&M) formally opened its doors for business today after the successful beta launch of its new web site. The company, which describes itself as a Content Creation, Content Optimisation, SEO and Online PR agency all rolled into one, is led by ex-IBM head of media relations Roger Warner, and is already beginning to cause a stir with its range of content-centric web marketing offerings.

C&M’s goal is to help its clients address their most pressing web marketing challenges through the delivery of content-based solutions. In practice this means identifying a clear set of objectives and corresponding audiences or targets; creating the right content offers to turn them on; using a bit of social media, SEO and online PR pixie-dust to seed it with them and have them beat a path to the right doors; and optimising the target web sites to convert them to a cause.

This process is formed on the basic understanding that good web marketing, good SEO, and good online PR must now be based on great content that satisfies two essential audiences in equal measure – search engine spiders (so that a a web page can be crawled, indexed and ‘understood’ in the right fashion) AND human beings (so a page is compelling enough to be read, understood, rated and linked to).

Says founder Roger Warner: “We’re kind of like an uber-new PR firm for the interweb era. Our goal is basically to help the world take a more profitable, cost-effective and content-first approach to its web marketing challenges.”

“You simply can’t game Google with meta tags and invisible technical wizardry any more,” continued Warner. “Web marketing is less technocratic than it used to be, and relies more on the creative processes involved in hatching a good plan, producing great content and seeding it amongst the interweb. Technical know-how is necessary (and we have it in spades here at C&M), but the real job is in producing killer content that makes heads turn – of both search spiders and human beings.

“This is great news for companies of all sizes and their customers, because producing great content isn’t hard – we all have great ideas and opinions to supplement our products and services. And if good web marketing means placing more of this stuff in the public domain, then the customer experience can only get better and better.”

As part of its mission, the company is also committed to producing a variety of best practice ‘How To’ guides that demystify the processes of SEO, content optimisation, search engine marketing and online PR, which are all published free of charge via its new website.

In addition, the company is producing an ‘industry insight’ blog which will produce a weekly stream of helpful web marketing advice to marketers in every walk of life. The common goal is to make web marketing accessible and do-able for a non-technical marketing audience, and to take the ‘rocket science’ out of SEO and content optimisation.

Check out C&M’s web site for further information about the company’s new Online PR and Content Optimisation Services.

About Content & Motion

C&M is a Content Creation, Content Optimisation, SEO and Online PR agency. We use a variety of groovy web marketing techniques to help you win new friends and influence people. The company was founded in mid-2008 by Roger Warner – web marketing junkie, ex-director of PR at IBM Europe, and personality type D.

The company works on the partnership model of all great consultancies, meaning that ownership is shared, staff are obsessive, brains and egos are large, and attention spans are notoriously focused. Fortunately this is good news for our clients, who tend to benefit from consolidated bouts of outrageously good service and smart thinking and execution.