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featured8 - Latest Trends in Social Media Marketing to Watch Out for!

Latest Trends in Social Media Marketing to Watch Out for!

The business sector is known as the most chaotic industry. Why? For the reason that thousands of businesses and companies are going against each other to compete for sale and for consumers, well, that’s how businesses really work.

Due to the intense competition taking place on online businesses and on actual stores, the majority of brands are doing everything they can and are trying new ways on how they can connect with their audience using various platforms. The greatest challenge they have to face is that consumer’s attention spans are decreasing to eight (8) seconds. With social media, every user scrolls down through 300 feet of content providing the smallest window of opportunity to grab their attention.

If you’re a marketer, how will you handle the situation and how will you get your consumers once again?

For professional marketers, you should take advantage of the evolving development of social media content marketing but you have to use a more humane approach. To help you out, here are some of the latest trends in social media content marketing that are predicted to make a huge impact this 2018.

1. Businesses Investing in Talent

At this very moment, companies are well-aware of the fact that social media is essential when it comes to consumer and brand engagement that’s why they have been investing and focuses more on their social strategies. This year, you’ll see company’s focus on this and on hiring qualified individuals that are capable of providing contents for all social media platforms.

2. A Mobile Ready Content

Believe it or not, 9 out of 10 people spend hours engaging on social media platforms like Facebook. This app has been the most popular platform for years and as the majority continues to involve to it, brands will surely spend more time and effort just to provide mobile-ready content. This type of content is much simpler and has few presses to engage with but, contents like these require knowledgeable and experienced workers.

3. Fuller or Richer forms of Content

In general, rich content is equivalent to more engagement. This content refers to any content that is able to facilitate user interaction. For the best sample, videos are in the top. It requires users to click play and is encouraging them to leave some comments.

4. Aligning with User Generated Content

It is proven that 80% of online users trust online consumer opinions and higher percent prefer recommendations from people they know. As you create a social strategy, it is the right time to leverage on user-generated contents. This 2018, you’ll be able to see brands spend more time with this type of contents.

Social media platforms are presenting new opportunities in creating contents that can build a meaningful relationship with the consumer. If you want your business to succeed this 2018, you should learn to adjust to the latest trends.

info3 - Latest Trends in Social Media Marketing to Watch Out for!
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cybersecurity locks stock e1496685328726 - 4 Ways To Keep Your Business Data Safe And Secure

4 Ways To Keep Your Business Data Safe And Secure

Nowadays it is more important than ever to keep your business data safe and secure. This includes anything from marketing materials and financial records for the business to your staff’s personal details and the banking information for your customers. Protecting any data you store online is imperative to the success of your company.

Any business can suffer from a security breach, regardless of the size and it is not the easiest thing to secure data that is stored online. To help your company avoid security breaches and your secure data falling into the wrong hands, we have put together a guide with four key steps that you should follow.

Understand Properly The Data You Need To Keep Safe And The Risks

You need to take a good look at all of the data you are currently holding, from supplier details, customer information to financial data. Whatever you hold on file somewhere, take a look at it and determine just how sensitive each form of data actually is to your business. Make a record of where it is stored and how easy it might be for you to lose that data or for it to be leaked by viruses or even hackers.

Pay especially close attention to the most confidential and sensitive information you might have stored such as customer records and financial records. It is a legal obligation on your part to ensure that this information is kept secure.

It is recommended that you keep as comprehensive a record as possible that outlines exactly where this data is stored, how regularly it is accessed and by whom in your company or otherwise. This can be used to help you pinpoint any risks there may be to the data held and how it is held by your company.

Ensure Your Network Is Properly Protected

The first thing you need to do is make sure you have proper protection in place for your network from malware. This is a malicious form of software which can be used to cause damage to your systems and data, often without you having any idea it has occurred.

Put a reputable and powerful firewall in place and invest in top notch security software that does more than the firewall to protect your network against suspicious websites, identity thieves and hackers.

Select a software package that will be able to keep track of all devices and has location awareness so it can keep your employees protected regardless of the device they are using or where they are located at the time. As the number of employees in general bringing their own gadgets and handheld devices to their place of work is increasing, you need to establish a special ‘bring your own device’ scheme and implement the appropriate mobility management technologies and solutions.

Choose a security solution that will update automatically to upgrade your protection against the most current threats. Remember, you are really only as safe as the last update you made. It may be worth investing in the services of a security specialist with a core working background in the online and digital security field. Preferrably they should have insight and understanding into the needs of a small business and have a good record and experience dealing with multiple security threats.

You next need to look at exactly where you are storing the data. Many companies prefer to have one place where they store all their data and then just back it up and mirror it elsewhere so it can still be accessed safely if something happens. We recently had a chat with digital ID who are the now UK’s largest ID card company. One of their key objectives for this year is to continue to improve their internal security systems, as well as making sure all customer data continues to be secure across their internal network.

It is common sense also to fully educate your employees on why it is so vital that they do not keep confidential and sensitive data on their own devices and computers. Just one virus on one computer could cause numerous serious problems for the company’s entire network.

Consider the merits of using encryption for your most sensitive and confidential data and put security procedures in place for servers stored within your building.

Control The Use Of Data

Ensure that all of your employees only has access to the information relevant to their position or role. This will help reduce the chance of things being deleted or altered that shouldn’t. Various CRM systems and Microsoft Windows gives you the option to grant different access levels to different users.

Everyone in your company should know how to utilise security protocols such as IPSec and SSL and encrypt sensitive data before uploading it as well as transferring it in the correct way. You need to ensure that when your data is being transferred to a 3rd party that you hold on to the data as long as required and are in compliance with the legislation for data protection.

Properly Train Your Staff

On average, 80% of data lost in a company is through human errors. Training is therefore a key to avoiding this. Along with using software that features backup functions, you need to properly train your employees on the implications of sensitive documents and data being leaked and the best practices to prevent it from happening.

Explain to your workers exactly what they cannot and can use computers on the company network for, along with the applications that they should avoid downloading. Properly educate them on the kinds of emails that they should not send or open and set-up email quarantine that is accessible for suspicious-looking emails before they ever get to an inbox. Although this will mean that it takes longer for staff to retrieve emails that in the end are safe, it is better to prevent issues than trying to correct them.

You need to send your employees details about the latest versions of the software they normally use and a guide on how to download updates and newer versions.

Finally, one of the most important things you should make the time to team your staff is how to create strong passwords for themselves – ideally ones that are 8 or more characters and made up of a collection of numbers and letters. Passwords should also be changed regularly and you could make use of password managers that are secure so that staff don’t have to remember tricky passwords.

In the end, the security of data is, on some level at least, everyone’s responsibility, so you you should always make it a habit of involving your employees when it comes to creating and establishing new measures for data security.

featured7 - Stand-Out from the Competition with Branding

Stand-Out from the Competition with Branding

Are you going to start a business? Well, that’s good news because having your own business allows you to be your own boss and you can manage your time. The bad news is, you’re not the only person who has taught of starting their own business. Actually, 8-10 people are running their own business, it’s either online or an actual store.

With a great number of competitors, how do you think you’ll able to stand-out from the rest? Well, you have to think fast because your time as a marketer will run out soon if you don’t find a great way to market your business.

Let me help you with that. These days, the term “branding” is the latest trend in marketing. Although branding existed even before, there is a huge difference from the meaning of branding before and today. Years ago, branding was defined as the slogan, name or symbol that identifies the products and services offered by a company.

But now, the meaning of branding is more complex but plays a very important role in the world of marketing. It’s no longer your business slogan but it’s the awareness of the consumer whenever they hear or think about your company name, products, and offered services. Due to this, the foundation of your brand is your business logo. This means, your business website, packaging and promotional materials should be united with your logo.

How can you define your brand?

For a starting marketer like you, defining your business brand is a crucial decision. You’ll find it difficult and time-consuming. If you are having quite a hard time as you decide on your branding, it would be helpful if you can answer the following as you think of your business branding.

  • What’s your business mission and vision?
  • What are the features and benefits of your business product and services?
  • What does your consumer think about your business?

As you answer these questions, the next thing you should do is to do your research. Do not settle on what you know, you should learn about your consumers’ needs and desires and from there, you’ll be able to come up with a great and catchy branding that will surely capture your consumer’s attention.

How you’ll get the word out?

As you come up with your branding, your next problem is how you’ll get the word out. For this, here are some effective tips:

  1. Create a logo and place it everywhere where people can see it.
  2. Brand messaging should be written down and your employees should be aware of your brand attributes.
  3. Your brand should extend to every aspect of your business.
  4. Come up with a so-called “voice” that can reflect your business brand.
  5. Write a memorable and catchy tagline.
  6. Always be true to your brand and consumers.

With these, you’ll be able to spread the word about your business branding a lot faster than expected. What are you waiting for? Meet with your employees and brainstorm with your branding.