The Content & Motion Mission (part 2): Make Your Web Site Find Its Target!

POSTED BY: Roger Warner   /  CATEGORIES: Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency   ///   12 Oct 2008   /   One Comment
TAGS: Content Optimisation Agency, Content Optimization Agency, Keywords, Online PR Agency, SEO, usability

This post describes the mechanics of C&M’s mission by way of a great article published by A List Apart a little earlier in the year. (For those not familiar with it, A List Apart is a great source of best practice articles and insight for the web development community).

In terms of a vision, what we do is relatively simple – and top-line commercial:

The point of a web site is to connect with people. The point of what we do in ‘Online PR’ and ‘Content Optimization’ is to facilitate this in its widest possible sense. Put simply, we make web sites FINDABLE.

For this point of clarity, I have to thank the wonderful Aarron Walter. In his words, our work is ‘FINDABILITY’ ….Something that exists at the crossroads of SEO, Online PR, web design and development, Usability, Information Architecture, and Copywriting.

Here’s how he describes it:

“The fundamental goal of findability is to persistently connect your audience with the stuff you write, design, and build. When you create relevant and valuable content, present it in a machine readable format, and provide tools that facilitate content exchange and portability, you’ll help ensure that the folks you’re trying to reach get your message.

A website that ignores findability is whispering into the wind, hoping that someone passing by might catch a hint of its message. To further complicate the chances of reaching your target audience, a cacophony of other websites are vying for the same commodity—attention.”

Although his message is aimed at the web agency fraternity (it’s a petition to make the role of ‘findability’ more central to the web site development process), I strongly recommend you read it.

….Because, in the brief history of web design, somewhere along the way we managed to sideline the skills and disciplines that are essential to ensure that what we build will ultimately find a home in the browsers of our intended audiences.

As such, Content and Motion exists to put these things back on the map and to safeguard the direction of your online marketing strategy. We need this stuff now more than ever. We’re helping our clients to integrate the best of Online PR, SEO and content development so that their entire online marketing efforts meet their commercial goals. Because, to borrow from Aarron again…

Findable Content = Increased Profits.

Or, in other words, if you don’t use the necessary Online PR and Content Optimization noodles to engage with your audience in every single piece of online marketing that you do, then frankly you’re wasting some or all of your money ….And we’d really, really like to prevent this!

 

POSTED BY: Roger Warner   /   CATEGORIES: Content Optimisation, Keywords, Online PR Agency, SEO, Social Media Agency, The Online PR Agency Blog   ///   12 Oct 2008   /   One Comment
TAGS: Content Optimisation Agency, Content Optimization Agency, Keywords, Online PR Agency, SEO, usability

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