Is PR dead? Is SEO dying? Viva the Online PR Agency!
Recent posts on this blog have centered on a good old tussle between traditional PR and its funky younger brother the ‘digital’ agency. I make no apology for this – as we enter the new dawn of web 5.7 (or whatever the next trend may be), I think it’s important.
The reason it’s important is because two worlds are colliding.
So why should you care?
Because we need to rethink how to do good SEO, and all other web marketing.
The lesson of web 2.0 is clear: you can do wonderful (and cheap) marketing with the web nowadays if only you can get other people to blog about you, link to you, bookmark you, and tweet about you. Do this, and you will win new business, reduce your support costs, and maybe even sign a major record deal out of the blue.
Conversely, when you successfully cultivate a reputation and a following in this way, you also do the best possible job of convincing Google that you’re the real deal. The PageRank algorithm was designed specifically with this in mind.
Notably, both of these things require some good old-fashioned machiavellian smarts with a fair dash of geekery thrown in. Keywords. Content. Distribution. Relevance. Influence. Optimization. Reputation. Persuasion.
Spooky, huh?
Is PR dead? Is SEO dying? Long live their crazy love-child, the Online PR agency….
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