Hot Bananas! New C&M White Paper on The Social Theory of Online PR
That’s right, we’ve been cooking again.
This time we have answers on:
- How to make your content stick online
- How to find and locate your audiences
- How to optimise your content
- How to make content relevant
- …and what sort of content to avoid
The idea is simple: in order to engage with your audiences online, you need to shape your words, messages and tactics around their agendas, not yours. In other words, your Online PR efforts need to be a whole lot more social than they have been up until now.
Go get our new Online PR best practice paper now!
(….and please do tell us what you make of it all!)
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