Basic Things to Put in a Monthly Online PR / Social Media Report

That’s a thumpingly comprehensive report – how long would you expect it to take to generate/collate for a client?

Great metrics. I can’t think of a client who wouldn’t love this kind of reporting, even if some of it shamed them (into action, ideally).

[…] Basic Things To Put In An Online PR  Social Media Report – Roger Warner […]

Hey Craig…. thanks for the feedback. In principle this is a master ‘menu’ of things that we monitor quantitatively. I never expect folks to use every single item in a single report, but once it’s set up then the actual collation of data is a few hours work for each one…. Most of it being automated.

wow and i thought i was doing ok with a facebook and youtube account!!
It may only take a few hours to monitor, but it must take a decade to set up accounts, add comments, reply to comments, add video – well you get the idea – how can you do this economically for a client – or is this what i am doing wrong – you can only achieve with lets say a seriously healthy budget? or alternatively – never go to sleep!!?

Hey Josh – yes, we never actually sleep, that;s the trick : ) Actually, this is more of a menu to pick from… but most of it can be automated in some shape or form. the meantime investment is in set up… then the rest if just polling the tools/dash on a regular basis and plugging in the stats to some nice chartware

Roger
i searched for an appropriate post with the focus on long tail search theme – unfortuantely i could not find one, so if i may i will write here.
the theory of long tail was originally sound but latest statistics is showing the companies with the largest search results ‘head’ are slowly monolpolising by up to 90/10? what’s you take on the situation?
http://www.longtail.com/the_long_tail/2008/11/does-the-long-t.html

Hey Josh… The quick view from here on ‘Long Tail’: it’s a thought that makes inventory work harder…

So, as you say, whilst the big brands will dominate the big picture of search (due to relative SEO hegimony), the principles of the long tail really apply in making their inventory sweat harder. ie, if you search for ‘random book’ there are two ‘Long Tail’ beneficiaries…. i) Amazon, because Amazon rules the Google waves and ii) Random Book publisher, because Amazon is strong and able enough to stock it. ….and not necessarily the small, niche competitors to Amazon.

Without search hegemony (eg, Amazon coming out top on SEO and brand terms) the long tail idea may not work…. ie, you need Gorillas to hold inventory. In other words, Long Tail doesnt necessarily mean that loads of niche players can duke it out on search engines catching small sprats… But it does mean that those brands that already have huge brand and search footprints can stock huge catalogues in the knowledge that their listings will usually float to the top of any search activity.

So, its not necessarily egalitarian in practice – allowing the small companies to compete with Amazon’s ….but it does allow random inventory to get shifted from within big shops…. ie, in this example, the beneficiaries are the product publishers/manufacturers/etc and not the small retailers/etailers