Archive for Roger Warner
Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
Truth and Aggregation: Anand Giridharadas
Here’s a lovely presentation from New York Times (and Herald Tribune) columnist, Anand Giridharadas (from a recent talk at the X-Media Lab Conference at the Sydney Opera House)… He’s brilliant. Tune in.
Times Online: Content Paywall Payoff?
Shock and awe. The Times and other News Corp titles have gone all Paywall. Cue mass navel gaze… But these content tactics provide some great web marketing lessons for all brands…
Social Media Consulting in an Age of Austerity
In an age of austerity – when budgets are being cut, mixed around and passed on to others – some styles of Social Media consulting are looking increasingly antiquated.
C&M is Hiring a Head of Accounts. Must Be a Slick, Well Groomed Head.
If you’ve been running agency/client relationships for the past three or more years and are in need of a new challenge in a very different fish-kettle, then C&M would like to hear from you….
A Social Media World Cup INFOGRAPHIC: Lessons in Team Tactics and Squad Selection
Acme Corp’s bold squad selection for it’s first ever World Cup Social Media campaign looks well set. Leading scorer Vimeo – with 11 goals in qualification – has a slight hamstring problem, but boss Sven Goran Eriksson is in no doubt about where success lies….
Why Social Media? Luxury Brands vs Marketing vs Sales (and Talking)
Right now, lots of marketing departments see Social as a must have. Near term this may not be the case – unless they can prove that it helps marketing to do better marketing – without having to invest in all the talking… And these discussions don’t have a great deal to do with the value of a retweet.
I Like All Your Faces: a Crash Course in Facebook ‘Likes’ and ‘Graphs’
Last week Facebook announced a bunch of important new widgety bits and pieces at its F8 developer conference. This week, the Social web has been awash with shock and awe reaction. Here’s a digest for you….
Content Mills, Social Media Optimisation and Information Quality
What’s a Content Mill? I hear you say… Well, an SEO definition is as follows – something very relevant to those looking to Social Media as the next brand publishing frontier…
Promoted Tweets – Twitter’s Advertising Model vs PR Billing Models
With a decent ad serving system in place there’ll be no real need for any Twitter campaign ‘Secret sauce’. It becomes as simple as Google PPC …leaving some PR agencies with a headache: how to charge for ‘Twitter campaigns’??
Young Gun Online PR Agency Interns Needed…
We’d guess you’ll be fast approaching a first class honours degree at a great university. We’d also assume you’re extremely ambitious and are up for making an impact within a real pocket rocket of a new-fangled web marketing firm…
The Search for Mythical Social Influence (or the Snipe Inside Your Head)
Chasing ‘influencers’ is (as Buzzmachine says) like hunting snipe – elusive and abstract to say the least. Identifying audience behaviours and creating a program around content trends is, by contrast, a rather exact science. Our most effective analytics tools help us to identify language, not people..
Gawker and Branded Traffic: Whose Audience is it Anyway…??
Alongside new metrics for audience engagement, I see a situation where publishers to give up some of their display-ad-cash-cows in order to work harder with brands on co-created content… because a brand’s Interweb destinations are everywhere – and they’re owned by lots of different folks…. the brand, the publisher, Facebook, me (the blogger), wotnot…
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
Online PR & Social Media Blog /// MORE
Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
