Archive for Roger Warner
If Trad Digital Agencies Did Engagement/PR/Social (Who Moved My Cheese/Fees?)
Dear Mr/Ms Brand Manager, if the agency who builds your web properties is also responsible for engagement / PR / etc, then would they be building things differently? We think so…
Love Content? Set it Free! (It’s No Longer Yours Anyway)
I’ve been revisiting an old chestnut with a bunch of clients lately: why, where and when should we be free with our content? The answer to ‘when?’ is ‘as often as possible.’ The answer to ‘where?’ is (usually) everywhere; and the answer to ‘why?’ is neatly summed up in this PPT from Mike Ellis of Eduserve…
How Plain Lazy Uses Social Media to Build Customer Relationships
Nice little write up here from Marketing Donut on how our client Plain Lazy is using Social Media favourites like YouTube, Flickr and Facebook to do some neat acquisition and retention work…
Social Media Planning: Informed Creativity vs Complicators vs Twankernomics
I’ve had a bunch of interesting responses from colleagues, clients and others to my recent post on Social Media and Creativity (Social Media Consulting vs Viral Advertising). Whilst some folks were offended, thankfully most of our clients seemed to like the idea that all this glitzy Social stuff should be based on some rational thinking.
Social Media Consulting vs Viral Advertising: Can All ‘Creatives’ Please Go Back to the 80s
Social Media consulting is not an opportunity to go wild with creative-led, viral-inspired, 60-second advertising. A virus is an illness – much like a Social Media plan without a stack of analytics to back it up and a deep understanding of how Social tools actually work and why people use them.
Online PR/What Bloggers Really Want
I love this blog post. Every trad PR person who wants to understand how to do better work with blogs should read it. In a nut, THINK LIKE A BLOGGER and you will succeed…
Proudly Sponsoring the Plain Lazy #RickshawRun – and the Indian Street Child World Cup Squad
On January 1st, clothing brand Plain Lazy (our slackest client) will set forth on a 150cc rickshaw in a bid to raise enough cash to send an Indian XI to the Street Child World Cup. And we’re very proud to be sponsoring them.
Social Media Lessons of 2009 – We Need Re-Wiring…
This end of decade post isn’t fueled by a crystal ball. Instead, I thought it’d be more valuable to reflect on what we learned last year. In a nut, Social Media has showed all us Marketeers that most of we do needs a spot of re-wiring…
Social Media Campaign: Continental Winter Tyre Safety & Road Value of 20p Coins
For the frosty season, last week saw our re-launch of Continental’s Tyres for Life site – including a bunch of neat Social Media widgets and some top new winter tyre safety tips from Continental and BTCC racer Fiona Leggate…
Social Media Measurement & ROI: New Tricks for Old Dogs, But Still the Same Old Dogs
Social Media is not the ‘new marketing’ per se. The aims remain the same. In other words… teach the Old Dogs new tricks, techniques, metrics, etc. But they’re still the same Old Dogs – acquisition, interactions, awareness, SEO, etc… Here’s a handy ‘Cut Out & Keep’ diagram to explain…
Google Goes Real Time: Social SEO Now Big Time?
If the goal is to stay on page one of the SERPs all of the time then no doubt we’ll see a raft of real-time-content-optimisation-update-bots that happily spew out a stream of SPAM via any Social Media profile you may care for… but to go this route would be short sighted…
Calling All Recent Sussex Grads: Social Media Internship Ahoy!
If you’re a talented local college graduate – class of 2009 – and searching for a spot of solid experience in Social Media, Online PR and SEO, then we’d love to hear from you. We’re looking to take on some talent between March and May 2010….
We’re Hiring! SuperStar Online PR Agency Jnr Consultant Needed…
We’d guess you’d have good experience in doing webby things – either in-house or at an agency…. and that you’re ambitious and are up for growing (fast) with a real pocket rocket of a new-fangled web marketing firm.
A Social Media Case Study / How To: Escape Studios #CGWhiz Campaign
Here’s a sneak peek at the results of our recent #CGWhiz Social Media campaign with leading CG and VFX Academy, Escape Studios. The project was a barnstorming success. Find out why (includes PPT with tactics, metrics and results)….
Shiny New WP Mobile Plugin from Wapple: 30 Minute Job and Bosh – Mobile a Go-Go!
Three weeks ago the C&M site ran like a dog on an iPhone and an Android. We were planning to give it a spot of mobile TLC in the new year but the good people at mobile web development company Wapple kindly stepped in with a 30 minute ‘makeover’ offer…
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
THE SOCIAL MEDIA PR BLOG /// MORE
If Trad Digital Agencies Did Engagement/PR/Social (Who Moved My Cheese/Fees?)
Dear Mr/Ms Brand Manager, if the agency who builds your web properties is also responsible for engagement / PR / etc, then would they be building things differently? We think so…
The Google Round-up Rodeo
Every morning, my first thought on waking is, invariably, ‘What have Google been doing while I was asleep?’ I rub my bleary eyes, stretch, and let out a moan so wretched and foul that nuns across the world shudder as one, cross themselves and invoke the Holy Father. Why do I get so upset? Because no one has compiled a short blog post rounding up minor changes that Google have made to their search engine.
