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Roger Warner, Founder and Online PR Agency Boss (UK)

El Jefe

Roger founded C&M in mid-2008 because it was necessary.  The world needed better PR-led, Social Media-based solutions to its interweb marketing problems.  He lives in Lewes with his wife Gerry, his son Lucas and an ever-growing menagerie of dogs, cats and bunnies. He’s obsessed with cricket and wears a blue suit Mondays, Wednesdays and Fridays (grey on Tuesdays and Thursdays).

He has over 15 years experience in web, technology, and PR-related communications practices – including a lengthy stint as Director of PR for IBM Europe, and running campaigns for the likes of HP, Toshiba and other household names.

Prior to C&M he had spent four or more years working with web and tech-related startups, generally helping them move from zeros to heroes.  (Actually, no, one of them didn’t exactly fly.)

For example…. Roger was responsible for kick starting the fortunes of world-beating open source software developers, Squiz and their market-leading open source CMS, MySource Matrix.

He’s also recently helped Velocity to become the funkiest B2B technology marketing consultancy on the block.

Many moons ago, he was also a budding young centre half for Charlton Athletic. Unfortunately he was shown the door at the age of 18 after two years of boot cleaning, chasing centre forwards (slowly) and praying for the offside trap to work.

If you’re interested in what else he’s been up to, you can check out his LinkedIn profile here. There’s about 15 years worth of top flight marketing experience to get through.

Roger’s Twitter Feed…

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    You can also follow Roger via…

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    His (random and relatively infrequent) personal blog…


     

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    SOAPBOX: BLOG POSTS /// MORE

    Wanted: Gundam Mk II Social Media Agency Project Manager …Apply Now!

    Yup, we’re hiring again. This time we’re looking for a Gundam-style, skull-crushing, GANT-eating, Karma-centric, Social Media and Online PR Project Manager to help us ace our client satisfaction levels and generally keep the trains running on time…

    04 Jul 2009

    Short Message to Trad PR: You’re Gonna Need a Bigger Boat

    Traditional media relations needs help. If your goal is to influence people through the media then you’re gonna need a bigger boat.

You need to be active where they’re most active – in their Social spaces. Here’s this message in under 20 slides…

    20 Jun 2009

     

    D. I. Y.: RESOURCES /// MORE

    A Beginner’s Guide to Social Media Campaign Execution

    A ‘101’ view on how to research and implement a basic Online PR / Social Media campaign, with practical advice on using Twitter, Flickr, YouTube and the Blogsphere for successfully seeding campaign ideas.

    Online PR Agency Resources, Papers   ///   08 Jun 2009

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