Michael Wilkins, Head of Social SEO & Analytics
Michael is an essential part of the core C&M team. He joined in December 2008 and is the Brains of the operations (in the Thunderbirds sense). He’s responsible for all of our web research – including Social Media analytics and blogger and Google intelligence, and generally provides the rest of us with the research smarts to make us do great work.
He joined C&M from global SEO leaders iCrossing, prior to which he graduated from Napier University with an MSc in Marketing.
In his spare time he likes to write a lot and play in his soon-to-be-featured-on-the-Mercury-Awards-shortlist band (watch this space!!).
Michael Wilkins, Social SEO Treasure Hunter
You can follow Michael via…
What’s a Social Media Agency?
Rocket science not included. Proceed at ease...
Get the Scoop on Social Media PR…
Been there, seen it, bought T-Shirt, wrote it up....
What the Hell is Social SEO?
Clue: it's not spammy and it adds value to users....
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
Online PR & Social Media Blog /// MORE
Say Hello to Paul, Our Very Affable New Head of Accounts
As our original ad for the role stated, Paul’s job is to be more Mad Men than IM, Twitter, Foursquare and the rest. His job is to talk to all of our clients – preferably at a distance of three paces, and to get the Martinis in whenever they’re needed. Oh, and to always have a glowing report to hand.
Why do 95.769% of Social Media Projects Fail? PLANNING!
In C&M’s experience, failure to deliver value on Social Media projects is 95.769% down to the lack of a plan. Why? Because 95.6579% of the time Social Media is seen as free
