Backstory
Content & Motion was founded in mid-2008 by Roger Warner – web marketing junkie and ex-director of PR at IBM Europe.
The company works on something like the partnership model of all great consultancies, meaning that the people are obsessive, brains are large, and attention spans are notoriously focused.
Fortunately this is good news for our clients, who tend to benefit from consolidated bouts of outrageously good service and smart thinking and execution.
Prior to Content & Motion, Roger was responsible for kick starting the fortunes of world-beating open source software developers, Squiz and their market-leading open source CMS, MySource Matrix.
He’s also recently helped Velocity to become the funkiest B2B technology marketing consultancy on the block.
If you’re interested in what else he’s been up to, you can check out his LinkedIn profile here. There’s about 15 years worth of top flight PR (online and offline) and marketing (web and offine) experience to get through.
Our Online PR Agency Exists Because…
- Google is hard to game. Good SEO is now a direct product of Online PR, good content creation and optimisation, and all that this entails.
- This twist of algorithmic fortune is a good thing because it means the interweb is set to become a far richer, more rewarding place for users.
- This means that, in order to compete for the attention of consumers and search engines, companies now need to become micro publishers of great content.
- Build it and they will come was never a good mantra for the web. As well as becoming great micro publishers, companies need to get smarter at marketing their content through new Online PR techniques and Social Media channels.
- Traditional digital agencies tend to help companies build things. SEO and Search Marketing firms help companies to buy traffic from external sources and tweak their code to match yesterday’s algorithms. Smart agencies help companies connect with their buyer/influencer communities using Online PR, Content Optimisation and new Social Media platforms.
- Content & Motion is a mashup of many of the best bits out there. We do Content Optimization and Online PR. We’re a contract publisher, an SEO agency, a social media agency and an Online PR firm all rolled into one.
- We help you figure out your web marketing goals and deliver content-based, Online PR-focused solutions to help you realise them.
And We Have Fun in Our Work Because Because…
We Help You Identify, Engage, Influence
Stakeholder stakeouts: find out how we locate, infiltrate and help you to relate...
We Generate Measurable Online Buzz
Find out how we help you to buzz, win new friends and influence people...
We Drive Quality Traffic & Conversions
Find out how we help you acquire quality web site traffic and drive conversions...
SOAPBOX: BLOG POSTS /// MORE
Wanted: Gundam Mk II Social Media Agency Project Manager …Apply Now!
Yup, we’re hiring again. This time we’re looking for a Gundam-style, skull-crushing, GANT-eating, Karma-centric, Social Media and Online PR Project Manager to help us ace our client satisfaction levels and generally keep the trains running on time…
Short Message to Trad PR: You’re Gonna Need a Bigger Boat
Traditional media relations needs help. If your goal is to influence people through the media then you’re gonna need a bigger boat. You need to be active where they’re most active – in their Social spaces. Here’s this message in under 20 slides…
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A Beginner’s Guide to Social Media Campaign Execution
A ‘101’ view on how to research and implement a basic Online PR / Social Media campaign, with practical advice on using Twitter, Flickr, YouTube and the Blogsphere for successfully seeding campaign ideas.










