About Our Online PR Agency…

C&M* is an Online PR Agency. We do Content Creation, Content Optimisation, SEO and Social Media stuff. We use a variety of groovy web marketing techniques to help you win new friends and influence people.

We’re really a bit of a mashup. We’re lots of good things rolled up into a hip new bundle that we like to call an Online PR agency. What we really do is help you figure out your web marketing goals and deliver content-based solutions to help you realise them.

In practice this means we identify your targets; create the right content offers to turn them on; use a bit of social media, SEO and online PR pixie-dust to seed it with them and have them beat a path to your door; and then optimise your web site to convert them to your cause.

Kind of like an uber-new PR agency for the interweb era.

Why You Need an Online PR Agency in Your Life

Broadly speaking, we do Online PR, using some progressive Content Optimisation and SEO smarts.

Not in the narrow sense – we do more than just tweak your web site and send online press releases; but by taking a big, fat, content-first view of your online marketing requirements.

Why? Well, having kicked around the marketing world for a while, we realise that right now good content and a good Online PR strategy are your best allies when it comes to differentiating your wares and convincing customers and search engines that you’re really the one.

Think about it. You can’t game Google with meta tags any more.

SEO has moved on. Social algorithms are what really matter: you need trust and reputation. To have good Page Rank is to have good web karma on your side – a Wembley Stadium of devotees that are dedicated to righteous linking unto your web site.

The only way to pack them in and convert them to your cause is to do and say the right thing and encourage them to talk about you.

Not via bland corporate or product speak, brochureware and such – nobody gets excited about that stuff any more, even if they’re (un)lucky enough to find it – but with content that’s designed to sing on the right kind of platforms, using the right words and pictures.

Ergo, your content is your ego. And Online PR is the GO!

You need to focus on building your content, polishing it, and setting it free… Online PR-style – on blogs, social networks, and the like…. and inviting people back to yours for the after party (via a perfectly optimised landing page, naturally).