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About Our Online PR Agency…


C&M* is an Online PR Agency. We do Content Creation, Content Optimisation, SEO and Social Media stuff. We use a variety of groovy web marketing techniques to help you win new friends and influence people.

We’re really a bit of a mashup. We’re lots of good things rolled up into a hip new bundle that we like to call an Online PR agency. What we really do is help you figure out your web marketing goals and deliver content-based solutions to help you realise them.

In practice this means we identify your targets; create the right content offers to turn them on; use a bit of social media, SEO and online PR pixie-dust to seed it with them and have them beat a path to your door; and then optimise your web site to convert them to your cause.

Kind of like an uber-new PR agency for the interweb era.

Why You Need an Online PR Agency in Your Life

Broadly speaking, we do Online PR, using some progressive Content Optimisation and SEO smarts.

Not in the narrow sense – we do more than just tweak your web site and send online press releases; but by taking a big, fat, content-first view of your online marketing requirements.

Why? Well, having kicked around the marketing world for a while, we realise that right now good content and a good Online PR strategy are your best allies when it comes to differentiating your wares and convincing customers and search engines that you’re really the one.

Think about it. You can’t game Google with meta tags any more.

SEO has moved on. Social algorithms are what really matter: you need trust and reputation. To have good Page Rank is to have good web karma on your side – a Wembley Stadium of devotees that are dedicated to righteous linking unto your web site.

The only way to pack them in and convert them to your cause is to do and say the right thing and encourage them to talk about you.

Not via bland corporate or product speak, brochureware and such – nobody gets excited about that stuff any more, even if they’re (un)lucky enough to find it – but with content that’s designed to sing on the right kind of platforms, using the right words and pictures.

Ergo, your content is your ego. And Online PR is the GO!

You need to focus on building your content, polishing it, and setting it free… Online PR-style – on blogs, social networks, and the like…. and inviting people back to yours for the after party (via a perfectly optimised landing page, naturally).

 

We Help You Identify, Engage, Influence

Stakeholder stakeouts: find out how we locate, infiltrate and help you to relate...

 

We Generate Measurable Online Buzz

Find out how we help you to buzz, win new friends and influence people...

 

We Drive Quality Traffic & Conversions

Find out how we help you acquire quality web site traffic and drive conversions...

 

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SOAPBOX: BLOG POSTS /// MORE

Wanted: Gundam Mk II Social Media Agency Project Manager …Apply Now!

Yup, we’re hiring again. This time we’re looking for a Gundam-style, skull-crushing, GANT-eating, Karma-centric, Social Media and Online PR Project Manager to help us ace our client satisfaction levels and generally keep the trains running on time…

04 Jul 2009

Short Message to Trad PR: You’re Gonna Need a Bigger Boat

Traditional media relations needs help. If your goal is to influence people through the media then you’re gonna need a bigger boat.

You need to be active where they’re most active – in their Social spaces. Here’s this message in under 20 slides…

20 Jun 2009

 

D. I. Y.: RESOURCES /// MORE

A Beginner’s Guide to Social Media Campaign Execution

A ‘101’ view on how to research and implement a basic Online PR / Social Media campaign, with practical advice on using Twitter, Flickr, YouTube and the Blogsphere for successfully seeding campaign ideas.

Online PR Agency Resources, Papers   ///   08 Jun 2009

Online PR Agency Twitterers to follow /// MORE

the C&M social media agency and online pr agency twitter profileroger warner social media agency and online pr agency fellarowan stanfield social media agency and online pr agency galandy keetch social media agency and online pr agency guyrobin kaye social media agency and online pr agency guy

 

The Online PR Agency Flickr Stream /// MORE

New Desk!Van der Graaf the OwlBargain BuddhasTwitter for beerPartner bag

 

CHECK OUT OUR ONLINE PR AGENCY ON YOUTUBE /// MORE