Burn Baby Burn!!! Do Smarter Social Media…
Content & Motion is an Online PR & Social Media Agency with offices in London and East Sussex.
We build and manage Online communications strategies and Social Media content platforms (plus the creative content assets that fuel them) for progressive brands such as Hackett, Continental Tyres, Rightmove, Wapple and IBM – helping them to engage, rank and convert.
Create. Engage. Rank. Convert. It’s what you need to do. Put Online PR and Social Media to work now…
OUR ONLINE PR & SOCIAL MEDIA WORK /// MORE
Social Media Campaign: Continental Winter Tyre Safety & Road Value of 20p Coins
A Social Media Case Study / How To: Escape Studios #CGWhiz Campaign
Hackett’s Social SEO and Social Media Agency: An Essential British Kit Bag of Tricks
The IBM Virtual Forbidden City Social Media Campaign Case Study
ONLINE PR & SOCIAL MEDIA AGENCY ON YOUTUBE
ONLINE PR & SOCIAL MEDIA AGENCY KNOW-HOW
THE SOCIAL MEDIA PR BLOG /// MORE
If Trad Digital Agencies Did Engagement/PR/Social (Who Moved My Cheese/Fees?)
I’ve seen a bunch of interesting micro site launches lately that have had me scratching my head. Thought: if the agencies that built them were also responsible for future engagement, PR, and general Social acquisition and whatnot, would they have been built differently?
This is another way of asking the ‘why bother building another micro site?’ question – but from a different perspective. Micro sites can be great. They can allow brands to do wonderful acquisition/relationship/SEO/etc things. To my mind, we don’t necessarily need to stop building them, we just need to build them differently so that they can be more productive in the context of any given campaign effort.
In a nut, as we all know, the value is not usually in the property itself but in the things it allows you/your customers to do… and the starting point for realising this value is getting people to turn up in the first place. So, to this end, dear Mr/Ms Brand Manager, here’s some questions to ask… If the agency who builds your micro site is also responsible for the engagement/PR/etc part of the job, then…
- Would you build your own social network to service it or use someone else’s (e.g. Facebook)?
- Would you host and serve the video yourself or would you use another platform (e.g. YouTube)?
- Would you deliver your own functional services (e.g. maps) or use a public platform (e.g. Google Maps)
…and so on. Continue Reading this Post…
